At Cosmoprof North America, World Wide Packaging (WWP) debuted several packaging innovations, including the Bow Tie Dual Stick.
- The packaging comes with the capability to combine two different formulations into one pack
- The dual-ended stick can house spot concealer, primer or day-night lipsticks, according to WWP
- The pack was designed to "add a point of differentiation over most double ended packaging designs" WWP explained
- Brands have the option to emboss branding details in the center section or the three piece construction cap