World Wide Packaging Takes a Bow (Tie) with New Dual Stick Packaging

At Cosmoprof North America, World Wide Packaging (WWP) debuted several packaging innovations, including the Bow Tie Dual Stick. 

The Details

• The packaging comes with the capability to combine two different formulations into one pack
• The dual-ended stick can house spot concealer, primer or day-night lipsticks, according to WWP 
• The pack was designed to "add a point of differentiation over most double ended packaging designs" WWP explained 
• Brands have the option to emboss branding details in the center section or the three piece construction cap