Arcade Bundles Beauty Under One Roof


Just outside of fragrance capital Grasse, France, sampling company Arcade Beauty is inaugurating a new factory for its Carestia business.

This is the first time all of its activity dedicated to fragrance strips, sample packs and perfumed products will be under one roof with high-tech production that complies with the marketing approach used today by large fragrance houses. In 2013, Carestia, the inventor of the blotter card, became part of Arcade Marketing, which subsequently merged with Bioplan in 2014 to become Arcade Beauty.

With an area of 4,000-square meters and 100 employees, Carestia’s new site designs, manufactures and delivers 500 million products per year. These include fragrance strips, sample packs and folding boxes, promotional and gift items and other fragranced products.

Olfactory Marketing

Fragrance strips, otherwise known as blotters, account for 40% of Carestia’s business. The factory’s second largest business segment (35% of sales) stems from sample cards and folding boxes. Carestia also creates a range of fragranced products for its customers that use folding, cutout and pop-up techniques, for example, and can be made from a diversity of materials, including paper, cardboard, wood, rubber, ceramic, plastic or fabric.

Green Site

Carestia salvages and valorizes its waste paper and all of its consumables. All offices and workshops at the new site are lit by LEDs, while Carestia’s vehicle fleet is nearing 100% electric.

Carestia Arcade Beauty’s laboratory also benefits from the expertise of an R&D unit based in the U.S., which collaborates on project optimization and perfuming techniques.  

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