Moving from a more formal hair care regime to encourage a mix-and-match approach for customers, M&H Plastics created packaging for Phil Smith Be Gorgeous shampoos, conditioners and hair enhancing products. The packaging is imbued with a sense of fun and humor, echoing the personality of the popular hairdresser whose name it carries.
Sold exclusively in the Sainsbury’s supermarket chain in the U.K., the products are named according to their benefits in a slightly tongue-in-cheek fashion. Packaging the range to reflect this approach, M&H Plastics, part of the RPC Group of companies, provided a range of strong colorways and decoration. The finished product was developed and filled by Laleham Health & Beauty.