VPI, the beauty division of Faiveley Plast Group, has designed Clarins' UV Plus Anti-Pollution Multi-Protection Moisturizing Screen packaging.
The packaging has been designed and manufactured using recycled materials bonded together using ultrasound. The combined use of PET and recycled PET offered the packaging increased clarity, one of the requests made by Clarins to strike a harmony with the brand image.
Pad printing for the brand name and pearled varnishing make the spherical design stand out with its screw-cap plastic tube.
A host of tests were performed to optimize the technique and capsule, which will be rolled-out for several references and sizes across the product line (30 ml and 50 ml).
Marc Beltrami, VPI commercial director, said, “Our aim is to offer clients innovative and sustainable solutions in the beauty injection field and to bring added-value to their projects."