Quadpack Teams Up With Collistar for New Lipstick Packaging


Quadpack recently partnered with Collistar for the packaging of the latter's new premium lipstick, Rossetto Unico. 

Quadpack was recruited to help "develop a pack with a bespoke design." One of the key requirements for the pack was a magnetic closure. The result includes a metal cylinder anodized in gold, a fine horizontal groove pattern applied on the lipstick bullet and the brand's logo debossed on the top of the cap. Both the base and cap of the packaging feature a magnetic ring. 

According to the brand, the packaging offers several sensory experiences: The metal material of the pack is reportedly cool to the touch; the ribbed surface of the bullet adds texture; the magnetic closure "produces a pleasing symphony of clicks."

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