So far in 2023, many brands have expanded their footprint from DTC to brick-and-mortar retail.
Most notably, Glossier launched its first retail partnership with Sephora US and Canada this year.
In our recent survey which proposed, do you think it is important for e-commerce brands to expand into brick-and-mortar retail? 72% of readers said yes and 28% of readers said no.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.
Check back every Tuesday for a new one-click survey.