Glossier Launches First Retail Partnership with Sephora US & Canada

Feb 23rd, 2023

In-store gondolas will feature the brand's signature pink and other colors per the brand, as well as its wavy tray tester system.

A week after opening its Soho store in New York, Glossier is now launching Sephora stores across the United States and Canada and online at Sephora.com and on the Sephora App.

In-store gondolas will feature the brand's signature pink and other colors per the brand, as well as its wavy tray tester system. The design will also include the “You Look Good” mirror.

“Glossier is built on community, and Sephora is not only an iconic global retailer but also embodies our commitment to community,” said Kyle Leahy, Glossier CEO. “It is a beauty destination and the perfect partner for Glossier’s first-ever retail relationship. We both strive to celebrate the joys of beauty discovery and it’s where so many of our customers are already shopping. Before this collaboration was even announced, Glossier was one of the most searched brands on Sephora.com.”

“We could not be more excited to kick off this long-awaited partnership with Glossier and bring its fun, diverse, and approachable product assortment to our Sephora clients,” said Carolyn Bojanowski, EVP merchandising at Sephora. “Glossier comes with an incredibly rich history and an existing—and very passionate—fan base. We’re thrilled to be able to bring its beloved products to our Sephora clients, who have been asking for this for quite some time. We look forward to helping to usher in this new chapter for Glossier and officially welcome them to our Sephora community.”