Kroger Advances Zero-waste Vision With Loop Partnership


Kroger and Loop, the circular e-commerce platform developed by TerraCycle, have announced an exclusive grocery retail partnership agreement in the U.S. 

According to the grocery retailer, this partnership will advance its zero-waste vision by reducing single-use plastics in the environment. 

The Details

  • The partnership will offer customers in select markets more than 100 products from leading consumer brands that have been redesigned with durable containers such as reusable glass or metal. 
  • Products on the Loop platform are shipped directly to consumers and, once used, are retrieved through a free at-home pickup, then cleaned, refilled and reused.
  • Consumers in New York, New Jersey, Pennsylvania Maryland and Washington, D.C. can apply at to be a participant during the partnership's first phase. 
  • In the future, Kroger and Loop envision creating an in-store Loop experience in a Kroger community.

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