Kroger and Loop, the circular e-commerce platform developed by TerraCycle, have announced an exclusive grocery retail partnership agreement in the U.S.
According to the grocery retailer, this partnership will advance its zero-waste vision by reducing single-use plastics in the environment.
- The partnership will offer customers in select markets more than 100 products from leading consumer brands that have been redesigned with durable containers such as reusable glass or metal.
- Products on the Loop platform are shipped directly to consumers and, once used, are retrieved through a free at-home pickup, then cleaned, refilled and reused.
- Consumers in New York, New Jersey, Pennsylvania Maryland and Washington, D.C. can apply at www.thekrogerco.com/loop to be a participant during the partnership's first phase.
- In the future, Kroger and Loop envision creating an in-store Loop experience in a Kroger community.
For more information, please visit ir.kroger.com.