Piper Jaffray has released its 38th Semi-annual Taking Stock with Teens Survey, Fall 2019.
According to Piper Jaffray, 9,500 teens were surveyed (average age: 15.8 years old) in 42 U.S. states to find out where these young consumers shop and what they buy. Of the respondents, 54% were male, 45% were female and 2% were non-binary. The average household income was $65,400.
Top Beauty Destinations
- Ulta: 38%
- Sephora: 26%
- Walmart: 8%
- Target: 7%
- Amazon: 5%
Top Cosmetics Brands
- Tarte: 13%
- Too Faced: 9%
- Maybelline: 7%
- e.l.f.: 6%
- Morphe: 6%
Top Skin Care Brands
- Neutrogena: 18%
- Mario Badescu: 8%
- Clean & Clear: 8%
- Cetaphil: 6%
- Clinique: 5%
Top Social Media Engagement
- Instagram: 85%
- Snapchat: 81%
- Twitter: 40%
- Facebook: 31%
- Pinterest: 25%
Top Video Consumption
- YouTube: 37%
- Netflix: 35%
- Cable: 12%
- Hulu: 7%
- Amazon Prime: 3%
- Other streaming services: 5%
