The Top Beauty Retailers and Brands Among Teens

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Piper Jaffray has released its 38th Semi-annual Taking Stock with Teens Survey, Fall 2019

According to Piper Jaffray, 9,500 teens were surveyed (average age: 15.8 years old) in 42 U.S. states to find out where these young consumers shop and what they buy. Of the respondents, 54% were male, 45% were female and 2% were non-binary. The average household income was $65,400. 

Top Beauty Destinations

  1. Ulta: 38%
  2. Sephora: 26%
  3. Walmart: 8%
  4. Target: 7%
  5. Amazon: 5%

Top Cosmetics Brands

  1. Tarte: 13%
  2. Too Faced: 9%
  3. Maybelline: 7%
  4. e.l.f.: 6%
  5. Morphe: 6%

Top Skin Care Brands

  1. Neutrogena: 18%
  2. Mario Badescu: 8%
  3. Clean & Clear: 8%
  4. Cetaphil: 6%
  5. Clinique: 5%

Top Social Media Engagement

  1. Instagram: 85%
  2. Snapchat: 81%
  3. Twitter: 40%
  4. Facebook: 31%
  5. Pinterest: 25%

Top Video Consumption

  1. YouTube: 37%
  2. Netflix: 35%
  3. Cable: 12%
  4. Hulu: 7%
  5. Amazon Prime: 3%
  6. Other streaming services: 5%
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