Beauty retail expansions have continued through the summer; the latest announcements include Smashbox and Odele landing at Amazon, Curology landing at Walmart, and Prequel expanding to Target. Full details below.
Smashbox and Odele at Amazon
Smashbox has launched on the Amazon Premium Beauty store, featuring a Primer Finder tool "designed to assist customers in finding primer matches based on skin concerns and goals and their desired skin benefit."
SKUs include the Smashbox Original Photo Finish Smooth & Blur Primer, Always On Longwear Matte Liquid Lipstick, and Halo Healthy Glow Tinted Moisturizer SPF 25, among others.
Odele has opened a new Amazon storefront. SKUs include Odele’s Volumizing Regimen, Smoothing Regimen, Moisture Repair Regimen, and four Stylers (Air Dry Styler, Dry Shampoo, Clarifying Shampoo, Leave-in Conditioner).
Odele, meanwhile, has opened a new Amazon storefront.
SKUs include Odele’s Volumizing Regimen, Smoothing Regimen, Moisture Repair Regimen, and four Stylers (Air Dry Styler, Dry Shampoo, Clarifying Shampoo, Leave-in Conditioner).
Brand co-founder Britta Chatterjee says, “We are always striving to deliver an elevated, inclusive experience and premium performance at an accessible price point, wherever our consumer is…and there is no denying that consumer is on Amazon. The platform is ripe for trial and discovery when it comes to beauty, certainly, but it also allows for us to amplify our online presence far beyond our own site.”
Curology Expands to Walmart
Curology, is expanding to 3,100 Walmart stores, following its 2022 expansion to Target.
The brand also launched on Amazon in January 2024 and to CVS Pharmacy this summer.
SKUs include the Emergency Spot Patch, Gentle Cleanser, Cream Moisturizer, Gel Moisturizer and more.
Prequel Expands to Target
Prequel will soon be available in all Target doors nationwide and Target.com.
SKUs include Prequel's Gleaner, Barrier Therapy, Lucent-C, Universal Skin Solution, Skin Utility Ointment and Sun Barrier.
