Ulta Beauty's Joy Council features Deepak Chopra MD; fitness instructor, health coach and motivational speaker Ally Love; certified relationship expert, podcast host and author, Jillian Turecki; and Olympic champion and mental health advocate, Laurie Hernandez.
Ulta Beauty
It's not just a slogan for a certain presidential campaign; joy is beauty's new opportunity. Just ask Ulta Beauty, which has updated its 2023 Joy Project initiative with the launch of The Joy Council, featuring well-being expert and author, Deepak Chopra MD, as well as a host of other wellness experts.
Seeking Micro-moments of Joy
In its 2026 trend forecast, WGSN noted, "With consumers longing for spaces to create deeper connections, brands must adapt by offering in-person engagements that connect consumers with each other and the brand."
These consumers are "seeking ‘glimmers’–micro-moments of joy–a growing trend set to become a key value driver," the firm argues.
“Like beauty, we believe joy should be for everyone, and people want to feel joy now more than ever,” says Michelle Crossan-Matos, chief marketing officer, Ulta Beauty. “The reality is many of us don’t know how or where to find it. At Ulta Beauty, we know joy is often found in the activities we love, the relationships we foster and the communities we belong to, and it’s our hope, that through the Joy Project and our newly established Joy Council, we will help people see the joy within and around them, so they can share that joy forward.”
"Joy is the only measure of success,” says Chopra. “It is associated with gratitude, empathy, compassion and love, and opens the door to well-being and abundance. I am delighted to be working with Ulta Beauty as The Joy Project is fully aligned with my life's work. Together we can reach a critical mass of people for a more peaceful, just, sustainable, healthier and joyful world. It is the most urgent need of our times."
Ulta Beauty's Joy Council
Ulta Beauty's Joy Council will feature Chopra, along with:
- fitness instructor, health coach and motivational speaker Ally Love
- certified relationship expert, podcast host and author, Jillian Turecki
- Olympic champion and mental health advocate, Laurie Hernandez
Collectively, the council will create content, tips and insights centered around joy to be shared across Ulta Beauty’s owned channels, as well as a "joy hub" on ulta.com.
Per the retailer, "Content will celebrate the beauty of joy and the various pathways to embrace it, such as 21 Days of Joy Mantras from Deepak Chopra, MD, joyful movement and mindset practices, and tips on finding joy through relationships, self-care and self-expression, among others."
