Feelunique has announced record retail sales for its Black Friday-Cyber Monday promotion.
According to the online beauty retailer, sales reached over £6 million, representing a 40% year-on-year growth.
Feelunique stated the average order grew by 17% and 400,000 products were shipped to 83 countries during the promotion.
Best Selling Products Included:
- Urban Decay Naked Heat Eyeshadow Palette
- Charlotte Tilbury Matte Revolution Lipstick
- Emma Hardie Moringa Cleansing Balm
CEO of Feelunique, Joel Palix, said, "Feelunique’s trading through the Black Friday promotion is further compelling evidence of the shift in the beauty sector to online purchasing. The focus we have given to establishing the leading technology-led digital platform in the sector, building an online community and solidifying our brand relationships, is really coming to fruition. In particular, to achieve more than 100 percent sales growth in China and France, compared to Black Friday last year, is a testament to the success of our international expansion strategy – and we continue to develop this, and other, high growth international markets.”