Touch in Sol, a K-beauty brand specializing in color cosmetics and skin care, has announced the launch of its first e-commerce site for the U.S. market.
The website features complete product ranges across the eye, lip, face and skin care categories as well as full ingredient lists and shoppable social media channels.
- Products offered on the site include Metallist Liquid Foil & Glitter Shadow Duo and No PoreBlem Primer
- Site visitors will have access to exclusive, straight-from-Seoul launches
- The site will showcase K-beauty trends in real time and never-before-seen items
Founder, Sean K. Lim, said, "We view our e-commerce site not only as a sales generator but as a brand experience portal that aids in consumer education. Here we can share our brand story and foster a close relationship with consumers, solicit direct feedback and invite loyal fans into the product development process.”