Top April 2018 Beauty E-commerce Performers


Kline’s e-commerce tracking service Amalgam has released its April 2018 results.

Previously: Sunny Disposition: Sun Care Products Among Fastest-Growing in Professional Skin Care

Multiple items made the organization's top-of-the-charts debut. This includes Aztec Secret Indian Healing Clay, which made its chart debut in June 2017 and cracked the top 10 for the first time in April, coming in at #2 in facial skin care and #1 in masques.

ILNP Boutique Nail Lacquer in the holographic rose gold shade “Juliette” became Amalgam’s #1 nail polish, after joining the top 10 for the first time in March 2018. The vegan, cruelty-free range offers easy-to-remove holographic polishes and is doing particularly well on Amazon.

BareMinerals’ 5-in-1 BB Advanced Performance Cream Eyeshadow Broad Spectrum SPF 15 was the top ranked eye shadow single in April and ranked #4 among all makeup products. The product skyrocketed from #17 and #341 since March. Among Amalgam scans, the product was found exclusively at Ulta.

Found only among the bestselling products at HSN, Tweak-d Dhatelo Restore Self-Cleansing Hair Treatment became the #50 conditioner and #12 hair treatment in April.

In body care, O’Keeffe’s Healthy Foot Cream occupies two slots: one as a standalone item, another as a two pack. Both were among Amazon’s best sellers and share the #1 spot in Amalgam’s foot lotions segment.  

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