Net-A-Porter.com, the online luxury fashion retailer, is introducing beauty as a new category on its website. Net-a-Porter customers in over 75 countries will be able to purchase a highly edited assortment of beauty brands and products in addition to shopping fashion looks of the season.
“We are delighted to continue the expansion of the Net-A-Porter brand with the addition of beauty. The move is a natural evolution of our business. We have already established ourselves as a truly global fashion destination and have a super sophisticated, discerning customer with an appetite for newness and the latest trends that extends beyond fashion,” says Alison Loehnis, managing director, Net-A-Porter.com. “We have long featured beauty in our online magazine and have ramped it up recently with more dedicated features and the appointment of regular video columnists. We consider it a unique differentiator to be able to merchandise beauty and fashion together and educate our visitors not only on which bag or shoe to buy to get the look, but the nail polish and lipstick as well. The impulse to shop from the page applies to beauty as it does to fashion and now our customers can do both at one destination.”
A highly select edit of 11 brands including Chantecaille, Natura Bissé, Aesop, Le Metier de Beaute, 3 Lab, Beauty Works West, Philip B, Joya, Ilia, Sarah Chapman and James Read will kickstart a phased launch. Further makeup, hair and skin products as well as nail varnish and fragrance spanning niche and established labels, will be added every week. “Our tag line is 'Beauty—the quintessential edit,' and we are committed to a tight assortment that consists only of star products as a complement to Net-A-Porter’s existing offering” says David Olsen, vice president, beauty, Net-A-Porter.com.
Beauty customers will experience the same service Net-A-Porter is renowned for. Every product purchased will arrive in the online retailer’s signature luxurious black boxes, tied with ribbon. Customers can call or e-mail Net-A-Porter’s multilingual customer care team 24 hours a day, seven days a week for assistance with anything from placing orders, delivery questions and return enquiries.
“Our Customer Care team already provides our customers with expert style and shopping advice, and now they can offer guidance on beauty too,” says Loehnis. “The team has spent the past year attending master classes hosted by our brands so that they can help with any enquiries. Through this level of service, our engaging editorial content and carefully selected assortment of brands, we are delighted to offer a unique, curated shopping experience for our customers around the world.”