Aims to Change the Way Women Shop for Beauty, the seed-funded e-commerce tech company founded by veteran beauty executive Ron Robinson, announced it has developed a search and discovery platform that gives consumers alerts of beauty product deals, exclusive offers and ways to search and discover new and exciting products that meet their unique beauty needs.

In developing its new platform, the team realized consumers lack an easy way to comparison shop and search for best prices or special offers in beauty, as well as a way to find out when/where their favorite products are in stock. Additionally, consumers want unbiased info to help them make smarter purchases, and they want an easy way to discover, new and exciting products that meet their beauty needs.

Meanwhile, beauty brands and retailers are both looking sell their products (through incremental sales opportunities, as well as reaching new consumers), and both also want competitive and consumer intelligence to help them more effectively sell their products.

Bottom line: found consumers were having to go to multiples sources for content and then multiple sources to buy online—and developed an engagement platform through its site to solve this. The site reinvented itself into a discovery retail site that gives consumers alerts of beauty product deals, exclusive offers and ways to discover new products using its proprietary personalized algorithm. The revamped site is a one-stop destination for content and commerce, directing on the lowest prices, the newest, hottest products, and personalized expert content that allows users to make smarter beauty purchase decisions. And for brands and retailers, they now have the ability to expose their products to a consumer who is searching for new, exciting products. And also leads consumers to brand and retailer e-commerce sites to help drive online sales, as well as offer things such as sponsored searches and content, market research/competitive intelligence, word-of-mouth marketing and lead generation. has secured relationships with retail partners Macy’s, Walmart, Walgreens, Birchbox, Amazon, eBay, Nordstrom and Sephora, as well was partnerships with beauty brands Olay, Murad, Too Faced Cosmetics, Coolway, eSalon, and Cezanne Perfect Finish Keratin Smoothing Treatment.

“Having worked in the [beauty world] space for over 20 years, I saw firsthand how frustrated consumers were—and still are—searching for beauty products that meet their needs. Plus, this platform is going to help beauty brands and retailers cost-effectively reach consumers,” Robinson said. “Consumers will now have one unique and convenient place to shop and learn about beauty, skin care, hair care, and fragrance regarding product availability; where to find products when out-of-stock on a certain site, as well as compare prices.” has built its user base courtesy of social media, including over 70 thousand Twitter followers and over 65 thousand Facebook fans. The already-socially engaged beauty community site will also now allow users to become members by creating personal profile pages to bookmark favorite products and articles. will also continue to build its editorial content with personalized product reviews and well-researched editorials from the industry's most renowned experts found on the Blog.

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