Crowdsource beauty innovator Julep has announced that it will offer 57 of its most popular products, including Love Your Bare Face Cleansing Oil and It’s Whipped Matte Lip Mousse, as well as three Trend in 10 color kits at Ulta Beauty.
Using small batch production and test marketing via the Julep Beauty Box subscription service, Julep has developed the products, which will be offered in 250 Ulta Beauty stores and online at Ulta.com. By the end of the year, Julep products will be available in 300 Ulta Beauty stores, with more to come in 2017.
"Our decision to partner with Julep is a reflection of our commitment to provide our guests with the most innovative beauty products and a deeply personalized experience both in store and online."
“Our Julep Mavens are an integral part of our innovation team,” said Jane Park, founder and CEO of Julep Beauty. “We engage with them on everything from favorite beauty trends to what is frustrating about the products currently in their makeup bag. When we asked them where they shop for beauty, their overwhelming response was Ulta Beauty.”
"Ulta Beauty is committed to continuing to provide women access to the very best in beauty," said Tara Simon, senior vice president, Ulta Beauty prestige merchandising. "Julep is a truly unique brand lead by a visionary leader, Jane Park who has a gift of finding meaningful ways to connect and engage with women. Julep’s use of social platforms is a great example as they routinely incorporate customer insights to develop their products. Our decision to partner with Julep is a reflection of our commitment to provide our guests with the most innovative beauty products and a deeply personalized experience both in store and online."