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Type: Article
Section: Packaging
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Case Study: Curating for the Holidays—Tarte’s 2011 Holiday Collection
See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.
Oct 27th, 2011
Parfums Givenchy's Dahlia Divin “Le Parfum en Musique” gift set, created by Cosfibel Premium.
Tapping Consumer Instincts for the Holidays
Great seasonal packaging must be more than simply beautiful; it also must offer extra value. Premium packaging for the holiday season can bring strong visibility to brands, which use the opportunity to present different products from a line in a single package.
Oct 18th, 2015
Case Study: Adjusting for the Holidays
Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.
Oct 5th, 2009
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Packaging and Consumer Connection
Perfume is an affordable luxury that expresses our emotions, a tale of dreams, sensitivity and powerful ambitions. A well-crafted perfume bottle stimulates a festivity of human emotions which can be awakened visually, bringing back old memories, like a summer holiday on an island or a melancholic rainy afternoon in the country, emotions which can be further stimulated and enhanced by the perfume through the sense of smell, giving a lasting impression.
Oct 18th, 2015
Thinking Packaging Effects for Better Brand Engagement
With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.
Oct 31st, 2013
Designer, Pratt trustee and alumnus Marc Rosen (left) and Art of Packaging Award honoree and Chairman/CEO of Inter Parfums Jean Madar.
Art of Packaging Awards Celebrate Creative Alchemy
"The best juice on earth will not sell if the packaging doesn't communicate," said Jean Madar, chairman of the board and CEO at Inter Parfums, Inc., who accepted the Art of Packaging Award.
Jul 7th, 2016
Nivea Extends Success to Execution of Gift Sets
Case Study: Looking Back to Move a Brand Forward
Nivea Extends Success to Execution of Gift Sets
Aug 31st, 2011
A Different Face for Different Seasons
Innovative packaging for each season keeps beauty brands fresh.
Oct 31st, 2013
More than 75% of U.S. consumers “placed some level of importance on sustainably packaged cosmetic products in 2023,” according to Statista.
Cosmetic Packaging Trend Tracker: Sustainability x Functionality
A new generation of sustainable packaging solutions solves brand and consumer problems, while minimizing ecological impacts.
Jul 1st, 2024
The impact of the COVID-19 outbreak changes daily, creating unprecedented ripple effects across the global economy—not to mention the immense toll the disease has taken on people’s health, lives and livelihoods.
INSIDER Insights: Beauty Speaks Out on COVID-19
What brands and suppliers are saying.
Apr 24th, 2020
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