Search Global Cosmetic Industry

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Type: Article
Section: Consumers & Markets
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
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Year-end Prestige Beauty Sales Preview
Consumers flocked towards natural brands, toners and clarifiers, and false eyelashes; less so lip color and candles, per a report from The NPD Group. The group also provided a sneak peek into the holiday 2018 market.
Jan 2nd, 2019
From left: Karen Grant (NPD), Jordan Rost (Nielsen) and Sarah Jindal (Mintel) at CEW's forecast event (credit: JF Productions).
Beauty 2017-2018, Part 1: 4 Ways Industry Paradigms Are Breaking Down
The holiday season's decline, shopper motivations and the dynamism of small brands are creating a new dynamic in beauty.
Feb 1st, 2017
Case Study: Tru Blooms Chicago First Harvest
Tru Blooms Chicago is a first-of-its-kind fragrance initiative to transform the city’s green spaces into growing spaces, cultivating flowers that would be harvested and bottled into a limited edition perfume.
Oct 18th, 2013
Fashion Group Talks Trends
2009 promises classic colors and looks in both cosmetics and fashion.
Dec 4th, 2008
Drawn to the Flame
Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.
Apr 28th, 2014
The best way for brands to raise prices without alienating customers is to understand their needs while demonstrating transparency and authenticity.
3 Tips for Implementing a Price Hike Without Losing Beauty Customers
Raising prices is always a risky move, but understanding customer needs while demonstrating transparency and authenticity goes a long way in helping customers accept price hikes.
Sep 7th, 2022
Lessons in Social Media, Building Business for the Future
At a recent State of the Industry event put on by The Fragrance Foundation, speakers from Kline & Co., NYU and more discuss the forward momentum of the fragrance—and beauty—industry.
Dec 3rd, 2012
Latin Beat: P&G Introduces Line with “Tango Passion”
Both mass and luxury products find success in Latin America.
Jan 9th, 2009
Legislative Changes in Ecuador Impact Beauty Imports
Direct sellers continue to make impact in South America; imports tend to outweigh exports in a number of economies.
Sep 3rd, 2009
For the launch of its Care brand, Avon operated a “hydration space” on Playa Grande, one of Mar del Plata’s renowned beaches.
Sephora Inks Mexican Deal
Retailer eyes Mexico’s prestige consumers through two initial locations.
Mar 8th, 2011
Exploring Brazil
A Q&A with Philippe de Carvalho, General Manager Brazil, Coty
Oct 27th, 2014
Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China
Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.
Sep 5th, 2008
Fragrance Markets: Reinvigorating Fragrances
Fragrance was a top performer in the cosmetics and toiletries market in 2006, according to Euromonitor International’s latest data, and the category’s future prospects look strong with sales set to exceed $35 billion.
Aug 7th, 2008
State of the Industry
Despite some regional bright spots in 2008–2009, sharp declines in major beauty markets dragged down overall growth globally.
Jun 3rd, 2010
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Men’s Grooming Booming
While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.
Nov 9th, 2009
Markets Drive Color Cosmetics Growth
Euromonitor International projects slow growth for color cosmetics. Continued success lies in innovation and expansion.
Feb 27th, 2009
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Millennials and the New Marketing
Tailoring messages, privacy issues and native advertising.
Sep 24th, 2015
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