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Section: Brands & Products

Interest in encapsulated retinol has grown over the past year and is predicted to continue its upward trajectory.

Trending: Encapsulated Retinol and Scalp Masks

Consumer are interested in more sensitive anti-aging ingredients and in combating dry, flaky scalps.

The formulation absorbs excess oil while imparting a pleasant fragrance and shielding the hair and scalp from UV rays.

Abyssian's Solar Glow Dry Shampoo Provides UV Defense for the Hair and Scalp

Key ingredients include scalp-soothing peppermint oil, oil-absorbing rice starch, sweet orange peel oil for hair and scalp antioxidant defense, and zinc oxide and ferulic acid for UV protection.

It is important to choose the right brush for the type and length of the hair, and even the materials used in the brush. Mayraki Professional recommended a wooden brush to optimize scalp health.

4 Consumer Tips and 2 Formulas to Optimize Hair and Scalp Health

Mayraki Professional offers four tips for consumers to improve hair and scalp health, and highlights its products that support them.

Straand comprises four prebiotic scalp care products and is preparing a premium range for a forthcoming U.S. expansion via direct-to-consumer and Amazon, per the report. It is also set to expand into the United Kingdom, Europe and China.

Unilever Ventures Invests $2M in Straand Prebiotic Scalp Care

Straand comprises four prebiotic scalp care products and is preparing a premium range for a forthcoming U.S. expansion via direct-to-consumer and Amazon, per the report. It is also set to expand into the United Kingdom, Europe and China.

woman with beautiful long brown hair healthy shiny turned to the side

Croda Beauty Reinforces Hair, Scalp Barrier with Sphingo'Hair Drypure Ceramide NP

The ingredient reinforces the barriers of both scalp and hair, improving scalp hydration, reducing scaling and soothing inflammation, while enhancing hair's moisture balance, smoothing the cuticle and increasing shine.

The serum is formulated to address the needs of the ~75% of American women (per Arey) who dye their hair, often to cover grays, which can lead to overexposure to scalp-irritating ingredients.

Arey's Calm It Down Cuts Down on Post-hair-dyeing Scalp Irritation

Arey's clinical trials reportedly showed that 97% of test subjects experienced improvement after using the serum, including 90% who reported an immediate reduction in scalp irritation.

ScalpSure's early stages of research included a headspace analysis of the olfactive challenge directly collected from consumers' hair in which Givaudan’s malodor research teams in order to develop the most realistic scalp malodor model.

Givaudan Debuts ScalpSure to Combat Root of Hair Malodor

Sophie Rhodes, Personal Care senior perfumer, added, “The challenge in designing an effective hair care fragrance is to create a beautiful scent that both delights consumers while simultaneously addressing their concerns."

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IGK's Trust Issues Instant Scalp Rebalancing Treatment

Apple cider vinegar, yuzu lemon and time-release technology are included in this spray in order to soothe and moisturize itchy and irritated scalps.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

Unilever's bhs anti-dandruff range includes vibrant hair color, frizz, damaged and weak hair, curls and detox.

Unilever Launches Beautiful Hair & Scalp Range at Walmart

The anti-dandruff collection has products designed for different hair needs, including vibrant hair color, frizz, damaged and weak hair, curls and detox.

The Revive Scalp Oil is handmade in the Holpura-family run lab.

Holpura's Revive Scalp Oil for Mixed-Textured Hair

The brand offers products designed to boost moisture levels in Afro-textured and mixed-textured hair.

Woman Pink Background Braids Glitchy Hot Pink Effects Adobe Stock 733070590

Category Shake-Up: C&T Allēs Spotlight Acne, Compromised Skin and Scalp Care Innovations in 2026

The new categories aim to better recognize targeted solutions addressing specific consumer needs such as skin conditions, post-procedural care and scalp health.

To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.

Unraveling Consumers’ Top 6 Hair & Scalp Concerns

Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.

The sunscreen spray products are packaged in aerosol cans.

Edgewell Recalls Banana Boat Hair & Scalp Sunscreen Due to Benzene

Banana Boat will also offer reimbursement for consumers who have purchased a product marked with one of the lot codes affected.

The lightweight pre-shampoo formulation* comprises a blend of glycolic acid, BHAs and PHs for cleansing and exfoliation, DSM-Firmenich's Pentavitin prebiotic for a hydration boost and reduced sebum, and a blend of soothing botanical extracts and humectants.

Living Proof Launches Skin-Care-inspired Scalp Care Exfoliator

The lightweight pre-shampoo formulation* comprises a blend of glycolic acid, BHAs and PHs for cleansing and exfoliation, DSM-Firmenich's Pentavitin prebiotic for a hydration boost and reduced sebum, and more.

The Showerhead Filter includes the showerhead and filter, plumbing tape and a wrench.

Act+Acre Launches Showerhead Filter to Improve Scalp & Hair Health

The Showerhead Filter is made to remove chlorine, heavy metals and other contaminants from your shower.

Sixty-two percent of survey respondents note they use more than three products daily to improve or maintain hair health.

Inside Consumers’ Growing Awareness of Hair & Scalp Health

New survey data uncovers top concerns, product usage habits, unmet needs and more.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

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