The skinification of sun care and hair care continues with the launch of Abyssian's new Solar Glow Dry Shampoo.
The formulation absorbs excess oil while imparting a pleasant fragrance and shielding the hair and scalp from UV rays.
Key ingredients include scalp-soothing peppermint oil, oil-absorbing rice starch, sweet orange peel oil for hair and scalp antioxidant defense, and zinc oxide and ferulic acid for UV protection.
As Global Cosmetic Industry recently reported, dry shampoos had a good year in 2023.
The top U.S. prestige hair launch item in dollar volume sales for 2023 was Living Proof’s Perfect Hair Day dry shampoo, per Circana, while the top mass launch was Batiste’s Bare Dry Shampoo.
Furthermore, analyst Denise Herich of The Benchmarking Company recently reported that 58% of surveyed U.S. shoppers were interested in hair care products containing SPF with 53% seeking scalp care products containing SPF.