Global Cosmetic Industry spoke with beauty insiders to highlight what is trending in the contract manufacturing and hair care space, as well as packaging industries.
Contract Manufacturing Beauty Trends
Michelle Chavez, vice president of innovation, Accupac, says, “Advances in biology, medicine and bioengineering will lead to the next generation of beauty products. Products that prepare for, replace, or extend the effects of professional procedures will continue to trend. Consumers more than ever are looking to medical professionals for science-backed products that work better with our bodies, optimize our natural functions, or mimic what we’ve lost. But no longer will they accept the harsh side effects like irritation and sensitization that can come with traditional clinical-grade products. Pushed forward by an ever-increasing emphasis on ingredient quality, natural skin care actives are making their way into almost every beauty segment as consumers demand scientifically proven and medical-grade ingredients that are safe, effective and sustainable.”
Chavez says, “Wellbeing will continue to evolve in 2024 with a focus on living happier and healthier, more fulfilling lives. We will see wellbeing themes like balance and relaxation progress to be more fun and lifestyle-focused, including an emphasis on joy, laughter, and strength. This all-encompassing holistic view will incorporate not only our physical wellbeing, but our mental, spiritual and intimate wellbeing as well. Consumers will take a more pro-active approach to their health rather than a reactive one. To innovate against stress, hack sleep and achieve holistic wellbeing, beauty and personal care will continue to explore ingredients that affect mood and have functional benefits. Oral care will become more prominent in the beauty space, and we will continue to learn how it impacts overall health. We will see more focus on the power of fragrance, a deeper dive into the body’s natural biorhythms and high-performance ingredients that affect body and mind simultaneously.”
Melissa Niebes, president and chief commercial officer, Federal Package, says, “Of course, MoCRA will continue to dominate the discussion, but delays in the timing will continue to spin us around for the rest of the year. That’s something we’re all going to have to comply with once the full timing and requirements are known. More interesting trends we’re being asked to create are following wellness, easy skin care routines that don’t take a lot of time but are still extremely effective. We expect this trend to evolve and develop further with the lead up to the Summer Olympics, with supplements and minimalistic, natural looks with muted colors. This is also blending into the use of fewer and simpler ingredients, with transparency being at the forefront. We switched many customers to sustainable palm oil this year, as well as other key ingredients, and expect this to continue. As a result, we’re working on solutions to swap out materials that enable claims and better transparency for our brands.”
Samantha Burd, co-owner of Lady Burd Cosmetics, says, “The biggest trend I see impacting our company in 2024 is the creation of hybrid skin care beauty products. Our clients want the best for their clients, and that means creating cosmetics products that 'go to work' while you’re wearing them. Cosmetics products now have to serve a purpose that’s more than just aesthetics. This could be a foundation with hero ingredients in it, or a mascara that also conditions the lashes while adding length and volume, or a lip oil that hydrates while adding finish. The possibilities are endless.”
Hair Care Trend: Scalp Health
Roni Rot, CEO, Jojoba Desert, says, “In the realm of hair care, one of the most prominent trends we're observing is the increased focus on scalp care. As we head into 2024, the importance of scalp health continues to gain momentum. Consumers are becoming more aware of the need for targeted scalp care products tailored to various scalp types and specific issues. This trend underscores a holistic approach to hair care, recognizing that a healthy scalp is the foundation for healthy hair. Another significant trend is the emphasis on hair shine. There's a noticeable surge in the demand for shine-enhancing hair products. People are looking for solutions that not only impart a lustrous sheen to their hair but also make it softer and more vibrant. This trend is a reflection of the growing desire for products that not only improve hair health but also enhance its aesthetic appeal."
Rot continues, “Aligning with these trends, we've recently launched a couple of innovative products. First is JD Lusteris, a natural emollient derived from Jojoba oil. This product is a testament to our commitment to sustainability and innovation. As a biome-friendly alternative to traditional silicones, JD LusterisTM offers multifunctional benefits. It provides an extraordinary silky sensory experience and sebum control properties, which are essential for scalp care. Moreover, it has deep soothing effects and offers benefits for sensitive skin, making it an excellent ingredient for scalp-care products. Our second recent launch is JD Phyto-Or 1%, which features JD Jojoba oil and concentrated phytoene. This product is a breakthrough in anti-aging and performance, perfect for achieving that sought-after hair shine. It not only promotes glowing skin but also contributes to the health and luster of hair. This aligns perfectly with the current trend towards products that enhance hair's natural shine and overall appearance. Both these products represent our commitment to meeting the evolving needs of the hair care market, focusing on scalp health, hair shine, and challenges posed by environmental factors.”
Nina Esposito, area sales and marketing director, Provital USA, says, “The prevailing trends in the hair care ingredient market involve a strong consumer inclination toward personalized and specialized products, along with an emphasis on hair and scalp health. There is a growing awareness among consumers for customized hair care solutions. This is driven by an increased desire for products that are tailored to individual hair and scalp needs. What we will see is the use of advanced technologies such as AI, hair analysis, and scalp diagnosis which will allow brands to offer personalized hair care products. In addition, the skinification of hair care is extending skin care principles to hair care, particularly scalp care. The use of ingredients known for their skin-barrier repairing properties as well as educating consumers on the importance of scalp healthy for hair growth will be mainstream this coming year. Look for ingredients you know are tried and true to show up on hair care products everywhere.”
Esposito continues, “Densinaria is a hair volume and strengthening active ingredient derived from Palmaria palmata, a well-known, healthy seaweed and skin care ingredient revered for centuries for its nutritional value and proposed for the first time for hair care. It is an active ingredient, enhanced with arginine, 100% natural origin and COSMOS-approved, that addresses hair fiber resistance and split ends prevention allowing for a healthy and volumized mane for longer, in line with consumers concerns. A restorative action from cortex to cuticle similar to keratin thanks to an increased quantity of reconstructive biomolecules such as proteins and peptides obtained using an enzyme-assisted extraction process which optimizes yield while minimizing environmental impact. The appearance of split ends is more than halved, hair’s resistance to breakage more than triples, and hair fiber diameter increases by 25%. It can be used in keratin-like hair solutions to strengthen hair fiber or when hair is weakened by hormonal and stress factors. Let Densinaria inspire your next hair care launch.”
Philip Shukla, CEO, International Cosmetics Science Centre A/S, Denmark (ICSC) says,” We have observed increased demands for hair nourishment and anti-hair loss ingredients recently. Previously hair fall and baldness were limited to alopecia or heredity factors whereas now more and more consumers are reporting hair fall due to factors like pollution, stress, hectic lifestyle and fast foods consumption. Multi-purpose hair products with sun protection, anti-pollution and hair nourishment, scalp care claims have launched to cater these concerns."
Shukla continues, "ICSC has launched recently two new ingredients Cosmosil Oil Control I.S. (INCI: Vitis vinifera seed oil, Sclerocarya birrea seed oil, Europaea leaf extract, Camellia sinensis leaf extract, Ocimum sanctum leaf extract) and Cosmosil anti-pollution oil organic I.S. (Juglans regia seed oil, Aloe barbadensis leaf extract, Camellia sinensis leaf extract, Curcuma longa root extract). Both ingredients have antioxidant and anti-inflammatory compounds which reduces free radicals and thus improve hair follicle barrier and scalp moisturization protecting hair from external aggressions like pollution and UV exposure."
Packaging for Beauty Launches
Moira Stein, strategy and insights at Berlin Packaging, says, “Amika recently introduced their ‘forever friend’ refillable bottles. The custom bottles were created by Berlin Packaging | Jansy and made with impact-resistant, BPA-free and EA-free Eastman Tritan plastic. Compared to using two post-consumer recycled (PCR) bottles in a year, using these refillable bottles reduces packaging carbon footprint by 69%.”
Stein continues, “Berlin Packaging is helping Babo Botanicals meet its sustainability goals by providing eco-friendly packaging solutions for its Shampoo & Wash collection, including refill pouches and custom bottles made with post-consumer recycled (PCR) plastic. The new 32 oz. pouches are made with 30% PCR and use 80% less plastic than two 16 oz. bottles. The new 16 oz bottles are made with 100% PCR. Both these solutions help reduce the brand’s virgin plastic use and promote a closed loop.”
Erin Gallagher, director of marketing, APC Packaging, says, “Unveiling the EcoReady All-Plastic Airless Pump: Elevate your skin care routine with this groundbreaking design, meticulously crafted from top-tier, durable plastic. Engineered with airless technology, this pump goes beyond the ordinary by eliminating the traditional metal spring, offering a seamless and eco-friendly solution for precise dispensing. Redefine your product experience with innovation that prioritizes both quality and sustainability.”
Gallagher continues, “The BRGP revolutionizes the beauty industry by seamlessly merging airless and refillable technologies within a robust, heavy-walled glass container. This ingenious packaging solution stands as a pinnacle of eco-friendliness. At its core, the inner bottle offers both replacement and recyclability, fostering sustainability in every step. Meanwhile, the outer heavy-walled glass bottle and actuator components are designed for enduring reusability, ensuring the product’s longevity. Moreover, the system readily integrates PCR (post-consumer recycled materials) to significantly diminish your brand’s carbon footprint, underscoring our commitment to a greener future.”