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18 Results
Type: Article
Section: Retail
Hair Care
Hair Care 2025: Scalp Health & Category Blur
Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Color Cosmetics
SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic
Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.
Hair Care
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.
Consumers & Markets
Brazilian Beauty E-commerce Trends
New study uncovers online purchasing trends.
Brick and Mortar
Spa Trends in the Beauty Market
At one time, the word spa denoted something accessible to the lucky few who could afford it, but today it’s a household word. As a result, the cosmetics and toiletries market feels the impact.
Brick and Mortar
Spa Trends in the Beauty Market
At one time, the word spa denoted something accessible to the lucky few who could afford it, but today it’s a household word. As a result, the cosmetics and toiletries market feels the impact.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
News
Live From New York: HBA Addresses Industry Trends
Speakers address well-being, advances in science, antiaging trends, prestige packaging and more.
Skin Care
The Top 3 Aesthetic Skin Care Trends on Instagram
Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.
Digital/E-commerce
Mass vs. Indie Beauty: Visual Trends on Instagram
Is there a difference between what mass beauty brands are sharing compared to smaller indie brands? Do the ethics of a brand’s audience play a role in how they consume content?
Packaging
Trends Impacting Packaging for Niche & Exclusive Retailer Beauty Brands
There are many beauty consumers that want the latest innovation at an affordable price; this is the white space that niche and exclusive beauty brands can fulfill.
Retail
The Lessons of Pro Care and Related Markets: Following Trends Straight to Retail Success
Demand for the unique and efficacious has meant that retail brand owners are increasingly looking to professional markets and related industries for inspiration. A look at technology and wellness trends and how some brands are incorporating them into new products suggests the path for reaching increasingly demanding consumers at the shelves.
Devices/Tech
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Launches & Claims
The Future of Big Data and Beauty: Data Driven Beauty
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Ingredients
Accessible Beauty
In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.
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