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Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

Three Dove Men+Care body wash bottles featuring bourbon vanilla, blackcurrant cassis, and sandalwood scents displayed with water droplets

Dove Men+Care and Basketball Champion Karl-Anthony Towns Team Up to Help Men Find Their Vibe with Plant-Powered Body Wash Campaign

The new campaign celebrates how fragrance transforms the everyday shower into a moment to reset, recharge and set the tone for the day ahead.

Surreal red and black image with multiple reflections of a woman in dramatic pose

1H 2025 Beauty Sales Point to Boom Times for Value and Efficacy

While prestige led hair care and makeup, mass growth dominated fragrance and skin care.

P&G Opens First Perfume Plant in Asia

Procter & Gamble opens fragrance manufacturing operation in Singapore...

Focusing on Emerging Markets, Symrise Makes Strategic Acquisitions, Partnerships in U.S., Brazil and Europe

The fragrance company announced transactions that include an acquisition of Belmay's Brazilian fragrance business, a partnership with Swedish biotech firm Indevex, and the acquisition of U.S.-based Trilogy Fragrances.

Physical retail drove Q3 prestige skin care sales gains, though the online channel reportedly accounts for almost 40% of sales.

Q3 2022 Prestige Beauty Unit Sales and Revenue Grow Double Digits

Key drivers include hair health products, lip products, clinical skin care and interest in luxury fragrance.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

31% of consumers will purchase beauty and footwear products for themselves during the holidays.

Data: 31% of U.S. Consumers Will Self-gift Beauty for the Holidays

Point-of-sale data revealed fragrance sales in December comprise of more than 60% of the beauty industry's fourth quarter revenue.

Case Study: Tru Blooms Chicago First Harvest

Tru Blooms Chicago is a first-of-its-kind fragrance initiative to transform the city’s green spaces into growing spaces, cultivating flowers that would be harvested and bottled into a limited edition perfume.

Arylessence Report Defines 10 "Deep Trends"

Report identifies powerful trends that define consumer lifestyles and buying habits and provides insights for fragrance, color and new product development.

Hair styling was the fastest grower in the prestige hair category in 2023, with dollar sales up 24%, driven by a more than doubling of hair launch volume compared to 2022.

What 2023 Told Us About Beauty in 2024

From hair styling to high-value fragrance, shopper data points to innovation opportunities.

Report: Fragrance's Popularity is Growing Fast in India

According to new report from market researcher Canadean, fragrance is among the fastest growing sectors in the Indian health and beauty industry, which is showing no signs of slowing down.

Coty Revenue Falls in Q1 Fiscal 2014

Slowdown in consumption in mass nail and fragrance markets in the Americas are the primary cause for the drop, according to Coty.

Russian Embassy Hosts Launch

Buenos Aires, Argentina, is the scene of a lot of interesting activity, from fragrance launches to store openings.

For 2022, the hair styling sector is expected to jump 15% year-over-year.

Top 4 2021 U.S. Prestige Beauty Growth Drivers

The final quarter of 2021 accounted for 45% of fragrance category sales revenue, per NPD, growing by 35% during the holiday selling season.

Ornate glass perfume bottle with orange slices, cinnamon sticks, and star anise on wooden surface

2025 Holiday Spending Predictions On Par with Last Year, While Beauty Finds Steady Growth

Circana has released its 2025 U.S. Holiday Purchase Intentions report, revealing what's fueling this year's holiday retail spending with additional key insights on how fragrance will fare.

Coty, Gemini Cosmetics Enter Distribution Agreement

Partnership aimed at strengthening Coty Beauty's prestige fragrance presence in the U.S. market...

US Beauty Spending Decreases as Competition Increases

NPD Group reports that U.S. beauty shopping declined in 2014 to reach the lowest level of shoppers since 2008; cuts are occurring in makeup and fragrance.