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Beauty Sales in the United States Growth Metrics: Summer 2024

Summer 2024 was a boom time for the beauty industry, with sales skyrocketing across the U.S. Key categories like cosmetics, eye, hair, lip, and skin care saw significant growth, driven by increased consumer spending and innovative product launches.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

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Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

Puig also saw positive performance in the Americas, with Q3 powered by double-digit growth in the U.S. market.

Puig Reports Strong Q3 2024 Performance

Puig has reported strong Q3 2024 results, driven by strong performances from key brands like Paco Rabanne and Carolina Herrera. The brands focus on strategic investments and effective marketing has contributed to its success.

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9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

C&T's Consumer Pulse series on the socials highlights emerging searches related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup, Catrina makeup (and controversy), lip stain masque, bow and green chrome nails, etc.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

2024 Q3 results from Beiersdorf and Unilever reflects consumer behavior trends within the beauty and personal care industry.

2024 Q3 Beauty Results from Unilever and Beiersdorf

2024 Q3 results from Beiersdorf and Unilever reflects consumer behavior trends within the beauty and personal care industry.

Garcoa Launches New Private Label Brand, Daily Results, at PLMA 2024

Garcoa, a leading private label manufacturer, launches a new affordable brand called Daily Results, designed to help retailers of all sizes enter the private label market.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

New data: 22.3% of consumers surveyed by Coresight are planning on shopping at beauty stores in the 2024 winter holiday season.

2024's US Beauty Holiday Season is Set for Growth: New Numbers from NRF and Coresight

Personal care and beauty appear on 25% of consumers' wish lists.

Estée Lauder Brand Debuts on Amazon for U.S. Customers

The Estee Lauder Company's signature brand, Estee Lauder, is expanding into more online retail markets with products now available on Amazon for U.S. shoppers.

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BASF Extends its Peptide Portfolio with Pepsensyal for Slow Aging

Inspired by the natural regenerative process of the skin, Pepsensyal has been clinically proven to reduce and delay the first visible signs of aging, the company reports.

Consumer trend reports from Harris Williams and NIQ reflect how inflation has affected overall consumer demand for beauty and personal care products.

2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus

Strategies for beauty industry leaders to help navigate changes to beauty consumer behavior in 2025.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Top performers in Q1 fiscal 2025 included prestige fragrance, led by volume and price gains. Mass beauty, on the other hand, is experiencing a drop in unit demand and, therefore, slower growth.

UPDATE: Coty's Q1 Fiscal 2025 Results Point to a Normalization of the Beauty Market & a Prestige-Mass Split

The company has cited "retailer caution" and a slowing U.S. market in anticipating moderate Q2 growth.

How L'Oreal and Milani Cosmetics Are Pulling Back the Curtain on Beauty

In one video, The Lipstick Lesbians visit Milani Cosmetics' production of baked powders; another focuses on the unique benefits of the brand's Lash Extension Tubing Mascara.

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Gen Z Teens Are Spending More on Beauty

Results from Piper Sandler's 48th Annual "Taking Stock With Teens" reflect a growing increase in spending among American Gen Z consumers.