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15 Results
Type: Video
Section: Consumers & Markets
Video
3 Ways Brands Can Capture All Consumers
These practical strategies for inclusive product development can yield significant benefits for brands.
Consumers & Markets
[video] @TheMelaninChemist on Exfoliants, Humectants and Rosemary in Hair
Social media listening can uncover new ideas and opportunities. We asked Instagram influencer Esther Olu, @themelaninchemist – a cosmetic chemist squelching mainstream misinformation – about what’s trending in hair. Watch now to learn more.
Color Cosmetics
Report: Color Cosmetic Trends for Fall/Winter 2023-2024
A breakdown of seasonal themes, plus a demo of exclusive concept products illustrating each trend.
Consumers & Markets
[video] Building a More Inclusive Beauty Industry
How BASF's sustainable innovation and Inclusive Beauty Accelerator are bringing greater inclusivity to the skin care, hair care and sun protection markets.
Consumers & Markets
Video: Applying Inclusive Beauty to Product Innovation
From testing formulas to decoding consumer product preferences, experts provide a look at truly inclusive innovation.
Consumers & Markets
[video] FIT Unveils the Future of Values-forward Beauty Consumerism
"Imagine that we, as consumers, all had a stock price and the purchases we make, would drive our value up or down."
Consumers & Markets
[video] Cosmetics R&D Vlog: Universal Design and Beauty for the Blind
Akriti Pradhan and Gabriela Daniels recently reviewed assistive technologies and the outcomes of a survey of cosmetics for visually impaired and blind consumers. Learn what they discovered in this Cosmetics R&D Vlog entry.
Consumers & Markets
[video] Cosmetics R&D Vlog: Market Recovery and Opportunities in Brazilian Beauty
In this Cosmetics R&D Vlog entry, Gueisa Silverio, of Beautycare Brazil, describes how the Brazilian market has shifted to adapt to COVID-19, where opportunities lie and how cooperative organizations like Beautycare Brazil can help. Watch now.
Launches & Claims
[video] Arousing Opportunities Stir the Sexual Wellness Category
This exclusive interview with Jamie Leventhal, founder and CEO of clio/plusOne, explores the recent consumer interest in sexual wellness, connections with beauty, and alignments between self-pleasuring and self-care; watch now.
Event Coverage
[video] Cosmetics R&D Vlog: COVID-19 in the Indian Market and Ways Forward
Renuka Thergaonkar, Ph.D., president of the Indian SCC and consultant, R&D Global Consultants, sat down with us for this vlog entry to discuss the effects of COVID-19 on the Indian cosmetics industry; including the national lockdown, slow re-opening and ways forward.
Event Coverage
[video] Cosmetics R&D Vlog: COVID-19 and UK Cosmetics, CTPA's Perspective
"What's been fantastic is the cosmetics and personal care industry has really stepped up to maximize the production of critical products such as hand sanitizers and soaps and hand washes, and there's been a huge amount of collaboration," says Emma Meredith, Ph.D., of the CTPA. Hear more in this vlog entry.
Consumers & Markets
[video] Student Poster: The Spectrum of Black Beauty Politics on YouTube
Consumers of color are strong influencers of the beauty market. Learn more in this brief interview with Veronica Osei, of DePaul University.
Consumers & Markets
Kristen Bell and Dax Shepard Launch Plant-based Baby Brand at Walmart
Hello Bello offers consumers 10 products ranging in price from $1.88 to $23.94, with the majority under $8.
Consumers & Markets
[video] Gillette Campaign Takes on Toxic Masculinity
The brand re-imagines its famous “The Best a Man Can Get” tagline, taking a new look at what it means to be “the best.” The program is led by a short film, “We Believe.”
Consumers & Markets
[video] Top 10 Trends from the Korean Beauty 'Underground'
What's so alluring about K-Beauty? We had to see for ourselves. Join us as we take to Seoul's underground shopping scene, where we emerged with new insights and our top 10 trend picks.
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