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Section: Consumers & Markets
News
Marketing Matters: Savvy Beauty Marketers Can Thrive in Challenging Times
Consumers can’t resist the need to look and feel their best despite the current gloom and doom of the economy. To stay ahead, marketers must be savvier than ever.
Consumers & Markets
Insider Insights: Sun Care & Color Cosmetics Trends + Launches | Packaging for Beauty | Ingestible Best Practices
Multi-functionality and sustainability are dominating these markets.
Skin Care
Defining the Future of Naturals
GCI magazine discusses future of the global natural and organic product market with a cross section of natural and organic retail brand owners and suppliers.
Consumers & Markets
Feminine Care 2.0
Reinventing the category with fresh marketing, personal care product innovation, new distribution models and frank conversations.
Retail
More Trend Horizons
The movements, trends and forces that continue to shape the industry.
Consumers & Markets
State of the Industry: Eco-values Escalate
The cosmetics and toiletries industry continues to benefit from a combination of strong macroeconomic trends and key demographic factors. Innovation and the ability to rapidly adapt to changing circumstances remain vital to success.
Consumers & Markets
State of the Industry: Eco-values Escalate
According to Euromonitor International, the cosmetics and toiletries industry continues to benefit from a combination of strong macroeconomic trends and key demographic factors. Innovation and the ability to rapidly adapt to changing circumstances remain vital to success.
Consumers & Markets
Meet the Press: Beauty Editors Speak Out
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.
Consumers & Markets
[slideshow] 23 Australian Beauty Brands to Keep on Your Radar
This year, Beauty Expo Australia highlighted the brands that are proudly Australian-owned, as well as products that are Australian-made.
News
Social Outbound Engagement and the Beauty Industry
With consumers ever more likely to include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue. Social outbound engagement provides a new opportunity for beauty brands to achieve the classic marketing goals of greater awareness, sales and customer loyalty with strong ROI.
Consumers & Markets
[update] Beauty Hot Spot: United Kingdom Hosts Several Industry Events
The United Kingdom is observing continued success in the beauty industry, despite its economic uncertainty. The country recently hosted the CEW UK Achievers Awards, the Indie Beauty Expo, SCS Formulate, a Skin Microbiome Congress meeting and the in-cosmetics Formulation Summit.
Regulatory
Looking to in-cosmetics, New Facilities, New Approvals and More Beauty Ingredient News and Launches for Early March 2013
Get a preview of the beauty ingredient launches from AkzoNobel, Grant, Lipotec, Lubrizol, and many more from in-cosmetics 2013, as well as new on new locations and collaborations, innovations and more.
Hair Care
Chasing Tomorrow’s Beauty Trends
Track down some of the hottest niche beauty brands in hair and skin care, and learn the trends that are helping them get noticed.
Digital/E-commerce
Digital Commerce: Infinite Commerce
What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Launches & Claims
The Future of Big Data and Beauty: Data Driven Beauty
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Skin Care
Generational Skin Care: from Future-proofing to Rejuvenation
By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.
Ingredients
Men's Beauty
Men in the United States are evolving, and the beauty industry must evolve with them.
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