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By using a scientific data-driven approach, Choicify helps shoppers find the right shade of hair color.

Henkel Personalizes Hair Color with Choicify AI Consult

Through Choicify, users are offered personalized hair color consultations.

Report Shows Hair Color Products' Resilience

U.S. salon hair color product dollars grew at 3.5% in 2011, according to a new report from Professional Consultants & Resources.

The at-home made-to-order hair color by Colorsmith.

At-home Hair Color for Men Designed by Colorsmith

The custom at-home made-to-order hair color is created by professional licensed colorists for Colorsmith.

Left to Right: Ion Permanent Brights Creme Hair Color, Radiant Orchid and Color Lux Color Cleansing Conditioner, Blue.

Sally Beauty Strengthens its Hair Color Portfolio

More than 60 new shades will be available at Sally Beauty this month, offering the largest assortment of hair color.

Ingredients such as keratin, argan oil and ginseng root extract help enhance all hair types and textures.

Madison Reed Debuts ColorWonder Demi-Permanent Hair Color

The at-home demi-permanent hair color is available in 16 natural and vibrant shades.

Lubrizol’s Chromapol ColorPOP imparts vibrant, long-lasting hair color while also providing conditioning and smoothness to hair.

Lubrizol's Chromapol ColorPOP Polymer Protects Hair Color

Lubrizol’s Chromapol ColorPOP imparts vibrant, long-lasting hair color while also providing conditioning and smoothness to hair.

Eluceda’s technologies can detect and authenticate products and are used in quality assurance and product authentication solutions.

Wella Collabs with Eluceda for Hair Color Quality Assurance

Eluceda's technology ensures each batch of hair color contains the correct proportion of ingredients.

Hair Color: Enhancing Results, Protecting Color

Basic hair color technology has changed little over the years, but growth has come through adapting technologies and answering consumer demand.

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Lime Crime Adds Hair Color Conditioner to Unicorn Hair Portfolio

Unicorn Hair Color Conditioner is available in five shades: Blue, Fuchsia, Peach, Pink and Purple.

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Henkel Introduces Hair Color Consultation Program

Choicify can be used directly at the hair coloration shelf on any smartphone. Customers establish their current hair color, as well as their desired color, and the program suggests the perfect shade.

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Revlon Launches Clean and Vegan Permanent Hair Color, Total Color

The at-home hair color product was created to deliver 100% full coverage, healthy shine and up to six weeks of color vibrancy.

L'Oréal Paris Launches Hair Color Shade Mobile App

"My L’Oréal Colorist" designed to serve as a personal color consultant; shoppers can also use mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade in which they are interested.

Martha Debayle Signs on as Spokesman for L'Oreal Paris Hair Color Brand

Mexican media personality Debayle will represent Excellence Creme Pro-Keratine Hair Color in TV and print spots for the beauty brand.

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Aveda Launches Full Spectrum Demi+ Custom-Deposit Treatment Hair Color

"The Full Spectrum Demi+ Custom-Deposit Treatment Hair Color is exciting for the colorist because it’s unique in its level of customization and flexibility for shade and tone."

Aveda Launches Hair Style, Color App

My Aveda Make-Over iPad application and web based platform, featuring Aveda Full Spectrum Professional Hair Color, allows users to virtually change their hair color and style; one-touch access to purchase.

At-Home Custom Hair Color Brand eSalon Releases New Hair Care Line

eSalon, an ecommerce-centric brand known for selling custom hair color, is expanding into hair care with its latest customizable product line.

Haircolor Concierge by L'Oréal gives consumers access to trained color professionals.

L'Oréal Launches At-Home Hair Color Service

According to L'Oréal, consumers will be able to text or video chat trained color professionals seven days a week.

Silverfree tackles hair graying by activating the hair bulb to reproduce natural hair pigmentation.

Sederma Restores Natural Hair Color with Silverfree

Sederma tackles hair graying with its Silverfree active. It can be formulated in shampoo and conditioners and is said to activate the hair bulb to reproduce natural hair pigmentation.