Aveda has announced the launch of its Full Spectrum Demi+ Custom-Deposit Treatment Hair Color, a new line of 93% naturally-derived, deposit-only hair color.
According to Aveda, the new line offers a range of beautiful, vibrant colors. The easy to apply color also leaves hair with instant healthy shine, conditioning damaged hair and is infused with a blend of carefully chosen botanical ingredients.
- Full Spectrum Demi+ Custom-Deposit Treatment Hair Color is available in 10 natural shades and 10 tones.
- 5 Volume Color Catalyst is available as a liquid or a creme, and can be used for hair that is compromised or extremely porous. The processing time for this treatment is five to 10 minutes.
- 10 Volume Color Catalyst is also available as a liquid or a creme. The treatment has a processing time of 10–20 minutes and can be used for color refreshing or grey blending.
Wendy Prior, Aveda executive director, technical education, stated, "The Full Spectrum Demi+ Custom-Deposit Treatment Hair Color is exciting for the colorist because it’s unique in its level of customization and flexibility for shade and tone. The results are predictable, it’s easy to use, and the faster processing times and simplicity of the line allow the salon to offer every guest a quick color treatment add-on without sacrificing quality.”
She added, "Full Spectrum Demi allows a colorist to service every guest from the bold to the color shy. Stand-alone tones or even a clear gloss can be used for a subtle refresh and shine, quickly and easily adding revenue to a guest’s ticket.”
Aveda Full Spectrum Demi+ Custom-Deposit Treatment Hair Color is designed for professional use only and is available at certified Aveda hair color salons.