EMD Electronics, the North American pigments division of Merck KGaA, Darmstadt, Germany, has launched Ronaflux metal-free high-performance metallic cosmetic pigments.
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Ronaflux pigments act as a chroma intensifier without diluting color saturation, per the company. Their striking color effects reportedly cannot be recreated by blending other pigments, which can make them difficult to replicate by competing brands.
In addition to standout, bold looks, Ronaflux's universally true colors perform well in everyday makeup and neutral looks.
The pigments can be used without restriction in applications such as lip and personal care products, in which they remain stable and will not fade over time.
Ronaflux pigments are also reportedly easy to process and do not require milling or dispersions to develop colors.
“Our new Ronaflux pigments are completely unlike any other type of pigment in the personal care market," says Mike Blazejowski, vice president of the Americas. "They are made differently, they behave differently, and they provide dramatic effects that can’t be found anywhere else. They are the biggest innovation in pigment technology in 20 years.”
“One thing that I really appreciate as a formulator, is that the Ronaflux pigments help the creations of striking color effects consistently over different skin tones, making it a universal color for all,” says Qinyun Peng, head of application technology for the Americas. “This translates into saving time and money because the effects are so consistent.”
