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Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

Why Verb Maxed Out Salicylic Acid for Its New Dandruff Shamoo

Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

In nature, cellulose can be found in the cell walls of green plants, some algae and fungus-like oomycetes.

Ingenza x Cellugy Are Perfecting Biotech Cellulose for Sustainable Personal Care

Bacterial cellulose reportedly has the potential to replace fossil-based petrochemicals in consumer products, the firms argue.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

skin by Noor anti-aging serum in a jar splashing through water

Skin By Noor Debuts Date Palm Pollen-based 'Hypernatural' Anti-aging Serum

Studies have reportedly validated the constituents of date palm pollen (DPP) grain to provide protection against oxidative stress, UV radiation and microorganisms.

beautiful young woman hair floating under water holding bottle of marine plants

Algaktiv's Microalgae-derived Densidyl Fights the Emossome and Exposome to Combat Hair Loss and Graying

Algaktiv Densidyl combines antioxidant properties from Spirulina maxima and stress-modulating effects from Chlorella emersonii to address emossome (emotional) and exposome-induced stress and, in return, reverse hair graying and loss.

Dyson's first wet line styling products, the refillable Chitosan Pre-Style Cream and Chitosan Post-Style Serum ($59.99; refills at $54.99), are built around chitosan, a bioactive polymer.

Dyson Taps Mushroom-derived Chitosan for New Hair Styling Products

Dyson uses chitosan derived from the cell walls of oyster mushrooms, rather than shellfish. In mushrooms, chitosan "gives the fungi its shape," per Dyson, which inspired its use in the new styling products.

beautiful youthful Asian woman blue background skin cream on her cheek

NextGen Actives Launches Buzzy Apinol360 Propolis-derived Retinol Alternative

Described as an antioxidant and antimicrobial "powerhouse," the product has been clinically proven at 1.5% to reduce lines and wrinkles by more than 35% within 28 days.

beautiful brunette posing hands under chin slightly smiling

BioAktive Reveals Pore-reducing, Skin-smoothing Effects of Lactomaizol Postbiotic

Previously described for sebum regulation and gentle cleansing, Lactomaizol has now been shown in vivo to shrink pores and smooth skin.

two women smiling wearing pink lipstick holding lipstick tubes

Oleon Health and Beauty Debuts Radiastar 1436 Natural Guerbet Alcohol for Films, Sensory Effects

The vegetable-based, multi-branched Guerbet alcohol is liquid at room temperature and is reportedly a great film former that imparts unique skin feel, good oxidation stability, excellent pigment dispersion and a cushioning touch with fantastic gloss.

Novel, science-backed claims enabled by biotech? Check. New hero ingredients generated by AI? Check. BiotechXBeautyLabs gives brands a shortcut to next-generation innovation.

Meet Your New Hero Ingredients: Beauty Has a New Biotech Partner [AVAILABLE ON-DEMAND]

Through access to novel, science-backed, peak-performing formulations that are 95% bio-based, BiotechXBeautyLabs catapults brands into the biotech hemisphere, the next frontier in beauty.

plants foliage spread out dew drops bottles plants and green liquids centered

Aplantex Adds L'Oréal Canada's Bérubé to the Board, Highlights Green Biotech for Plant-based Molecules

Stéphane Bérubé, president of L'Oréal Canada's consumer products division, recently joined green biotech firm Aplantex's advisory board. The company produces plant-based molecules for antioxidant, anti-inflammatory, antimicrobial and ant-aging benefits.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

In 2022, Lignopure commissioned the first GMP-compliant plant for lignin conversion, reportedly achieving the ability to recycle 90,000 kg of lignin annually.

Lignopure Secures New Investment to Expand Upcycled Lignin Ingredient Portfolio

LignoBase's "unique polyphenolic molecular structure" reportedly supports its ability to defend the skin from free radicals and antioxidant activity. It is therefore applicable as an SPF booster in formulations.

Earlier this year, Apoena Biotech held its second bioprospecting expedition for sustainable biological actives, this time in the Tapajós National Forest of Pará in Brazil's Amazon.

Integrity Ingredients Adds Apoena Brazilian Biotech Ingredients to Its Portfolio Under New Deal

Apoena's ingredients offer hydration, protection, anti-aging benefits, cleansing functionality and more.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

The ingredient is derived through Teysha’s natural product polycarbonate platform, which per the company, can create a wide range of polymers with tunable properties for practical short and long-term applications.

Teysha Technologies Debuts Microplastics Replacement AggiePol for Beauty Applications

The biodegradable material has the potential to eliminate 8,700 tonnes of microplastics used in cosmetics as thickeners, film-forming agents, stabilizers and more.