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Section: Ingredients > Launches & Claims

Epigenetics could help L'Oreal trigger key longevity markers to enhance skin and hair wellness long-term.

L’Oréal Partners with TruDiagnostic to Unlock Longevity Science for Skin and Hair Health

Epigenetics encompasses processes that modify gene activity without changing the underlying DNA, resulting in inheritable transformations.

Kosé describes iPS cells as a 'stem cell that can proliferate almost indefinitely and differentiate into any type of cell in the various tissues and organs, making them promising for regenerative medicine applications.'

Kosé is Developing Personalized Skin Care Using Consumers' Own iPS Cells

The initiative supports the rise of regenerative, longevity-focused beauty.

Mint Leaves Ice Cubes And Water Droplets On Blue Background Adobe Stock 626936666

Salvona's MultiSal Menthol Triggers Cool, Refreshing Effects for Skin, Hair and Other Applications

This encapsulated form of pure menthol demonstrates enhanced stability, longevity and efficiency for cosmetics, skin care, hair care and many other applications.

A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.

Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...

This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.

Targeting plasmin levels in the epidermis can have a positive effect across all skin layers and it was with this goal in mind that dsm-firmenich designed its smart dipeptide SYN-UP®.

Reawaken the Skin’s Potential!

By targeting the enzyme plasmin, SYN-UP® unlocks your skin's longevity and drives improvement across all skin layers.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

In vitro research has found that LunaRose upregulates the melanin receptor and instigates melatonin-like gene expression.

Mibelle Biochemistry's LunaRose Delivers Melatonin-like Effects for Overnight Skin Rejuvenation

In vitro research has found that LunaRose upregulates the melanin receptor and instigates melanin-like gene expression.

Chemyunion 500x500 Rev

Ecoffea Citrus: Redefining Neck and Décolleté Care

Corneopeptyl acts on the skin's surface to strengthen the corneocyte envelope and, as a result, its natural barrier protection. The technology reportedly functions as an aging solution for consumers across a range of generations.

Lucas Meyer Cosmetics' Corneopeptyl Future Proof's Older & Younger Skin

An AI- and algorithm-powered test reportedly "showed real-life results from volunteers with once-per-day application for 28 days: the skin looks 2 years younger and in some instances, up to 4 years."

Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations to address dry and damaged hair, including chemically-treated and mechanically damaged hair, as well as fragile hair types such as textured, aged or gray hair.

Preventative Hair Care Has Arrived: Croda Beauty’s FibraShield C

Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations.

Beautiful Young Woman Long Neck Smooth Decollete Adobe Stock 420987952

Chemyunion's Upcycled Eccofia Citrus Rejuvenates Neck, Décolleté Skin

The ingredient has been shown ex vivo and in vivo in the neck and décolleté area to improve skin health and promote the reduction of fine lines and wrinkles through various mechanisms

Studies are currently underway for the application of Serpin’s technology in cosmetic products designed to rapidly and visibly reduce skin aging and irritation.

The Estee Lauder Companies x Serpin Pharma Tap Into the Body’s Anti-inflammatory Mechanism for Fast-acting Beauty

The exclusive ELC-Serpin Pharma partnership will tap proprietary biotech technology "demonstrating remarkable efficacy mitigating harmful inflammation and enhancing cell resiliency," per an official announcement.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Exoceuticals is Bringing Exosome-driven Regenerative Beauty to Cosmoprof North America

Exosomes improve cellular communication, which is naturally diminished with age, thereby reducing the appearance of wrinkles, crow's feet, dark spots and lost elasticity.

The Deinde Barrier-Building Moisture Cream

Deinde Introduces Barrier-Building Moisture Cream

Deinde's new face cream designed to tackle inflammaging, a key factor in aging skin. Deinde claims this moisturizer can help consumers reduce fine lines, restore elasticity, and maintain a youthful glow.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Debut’s DermCeuticalPRO Collection introduces novel, bio-based ingredients with transformative effects, backed by science and clinical testing.

15x Better Than Niacinamide? 30% Better Than Vitamin C? Meet Debut's DermCeuticalPRO Ingredients

Be among the first to explore this game-changing innovation. Plus, the first 100 registrants get 10% off their first contract manufacturing order with Debut's BiotechXBeautyLabs.

Among the trends emerging in 2024, increasing numbers of firms are leveraging plants as bio-factories for new beauty ingredients.

Top 2024 Beauty Ingredient Trends

This is just a fragment of the trends we witnessed at the shows this year.

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