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Section: Ingredients > Launches & Claims

The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.

The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)

“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”

By energizing mitochondria and promoting DNA repair, RejuveNAD is able to make the skin appear eight years younger within 42 days, per clinical studies cited by Mibelle Biochemistry.

Mibelle Biochemistry's RejuveNAD Boosts the Skin's 'Longevity Molecule'

By boosting the "longevity molecule," NAD+, RejuveNAD is able to to optimize cellular processes to simultaneously address "at least" five of the 12 hallmarks of aging.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

According to a recent report by Kline & Company, innovations in areas like infrared saunas, cold plunges, cryotherapy, IV therapy, red light therapy, and wearable tech are meeting consumer demand for long-term health benefits.

The Future of Wellness: A Shift Toward Longevity and Preventative Care

As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.

The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.

Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity

The release of the technology comes amid a boom in scalp care and hair wellness.

BASF's Oximony comprises an extract of Lysimachia christinae that is FairWild certified.

BASF Unveils Oximony: An Ingredient for Skin Longevity and Radiance

A 0.25% concentration of the ingredient of the ingredient applied to Chinese volunteers showing common signs of aging showed a 28% improvement in skin fatigue appearance within two weeks of application.

While 'anti-aging' claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.

L'Oreal's Morley Willoughby Takes on Beauty's Longevity Revolution @ Beauty Accelerate 2025

As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements."

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.

Estée Lauder Dives Into Beauty’s Longevity Era

New research is shifting skin care from anti-aging to age reversal.

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

AbbVie Expert to Decode 'The Beauty of Longevity' at Beauty Accelerate

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

Parëva Beauty Brings 'Radical Transparency' to the Longevity Boom

All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information.

OneSkin cofounders (from left to right): Juliana Carvalho, Ph.D., Carolina Reis de Oliveira, Ph.D., Alessandra Zonari, Ph.D., Mariana Boroni, Ph.D. and the director of products, Lear Brace, Ph.D.

Longevity Skin Care Gets a Boost with OneSkin Investment Round

The new funding will, unsurprisingly, be applied toward the brand's next phase of growth, including formula R&D, new hiring and expansion into new sales channels.

Happy Aging Longevity Shots bottles and box

Happy Aging Pairs Science and Wellness to Boost Skin and General Longevity

A new aging test and ingestible shot point to a new holistic approach to beauty and well-being.

Silab Longevicell (1)

Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy

The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.

Unilever Collaboration Discovers New Links Between Youthful Appearance, Health and Longevity

A new study on aging and appearance led by scientists from Unilever and Leiden University Medical Center in the Netherlands has discovered that women who look younger than their years tend to have lower blood pressure.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

PrimalHyal UltraReverse, designed with some of the smalled Hylaluronic Acid on the market.

Givaudan Active Beauty Launches PrimalHyal UltraReverse, the Intracellular HA for Skin Longevity

Givaudan Active Beauty has launched PrimalHyal UltraReverse, a sustainable, ultra-low molecular weight hyaluronic acid designed to combat aging at the DNA level by addressing key biological pathways.

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity

"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."

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