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Section: Ingredients > Launches & Claims

By energizing mitochondria and promoting DNA repair, RejuveNAD is able to make the skin appear eight years younger within 42 days, per clinical studies cited by Mibelle Biochemistry.

Mibelle Biochemistry's RejuveNAD Boosts the Skin's 'Longevity Molecule'

By boosting the "longevity molecule," NAD+, RejuveNAD is able to to optimize cellular processes to simultaneously address "at least" five of the 12 hallmarks of aging.

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NAD Puts P&G's Crest Whitening Claims in Check

The National Advertising Division (NAD) of the U.S. Better Business Bureau reviewed P&G's Crest Whitening Emulsions claims and found some were supported and others were not; revisions were recommended.

NAD Recommends Claim Alteration for P&G's Secret Clinical Strength

The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.

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Aquaphor Baby Diaper Rash Re-designs Packaging After NAD Inquiry

Following an inquiry by the National Advertising Division, the maker of Aquaphor Baby Diaper Rash Cream is permanently discontinuing express claims that the product relieves diaper rash in six hours.

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Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy

The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.

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20 Hand Sanitizers Recalled by Health Canada

Health Canada has recalled 20 hand sanitizers between March 31, 2021, and June 22 for ingredient violations, unauthorized sale and more, adding to nearly 100 previous recalls, CTV News reports.

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Canada Lists Microbeads as Toxic; Paves Way to Ban

Canada has officially named microbeads a toxic substance under the Environmental Protection Act as a final order, which will allow the government to ban the plastic micro-particles used in personal care and beauty products.

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Health Canada Warns About MI/MCI in Leave-on Products

As of June 14, 2016 all products containing MI/MCI preservatives intended for use by children should no longer be available for purchase, according to Health Canada. All other products may not be available after December 31, 2016.

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Canada to Go Cruelty-free with Cosmetic Animal Testing Ban

Animal testing of cosmetics could soon be a thing of the past in Canada.

Health Canada Greenlights At-home Skin Laser

Health Canada approved Tria Beauty's Skin Rejuvenating Laser for skin care treatments at home.

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Canada Mandatory Survey for Manufacturers Using Microbeads Due Thurs.

The Canadian government has instituted a mandatory survey to be completed by companies who import, export or use microbeads in personal care or consumer products in Canada.

BASF's Oximony comprises an extract of Lysimachia christinae that is FairWild certified.

BASF Unveils Oximony: An Ingredient for Skin Longevity and Radiance

A 0.25% concentration of the ingredient of the ingredient applied to Chinese volunteers showing common signs of aging showed a 28% improvement in skin fatigue appearance within two weeks of application.

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Aplantex Adds L'Oréal Canada's Bérubé to the Board, Highlights Green Biotech for Plant-based Molecules

Stéphane Bérubé, president of L'Oréal Canada's consumer products division, recently joined green biotech firm Aplantex's advisory board. The company produces plant-based molecules for antioxidant, anti-inflammatory, antimicrobial and ant-aging benefits.

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Happy Aging Pairs Science and Wellness to Boost Skin and General Longevity

A new aging test and ingestible shot point to a new holistic approach to beauty and well-being.

The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity

"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."

According to a recent report by Kline & Company, innovations in areas like infrared saunas, cold plunges, cryotherapy, IV therapy, red light therapy, and wearable tech are meeting consumer demand for long-term health benefits.

The Future of Wellness: A Shift Toward Longevity and Preventative Care

As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.

If an ingredient is not well-known by consumers, we must be prepared to handle the cost of making that ingredient known, and educating the consumer regarding its positive attributes.

Aligning Claims and Brands

What formulators and product development teams need to know about performance and claims testing.

Parëva Beauty Brings 'Radical Transparency' to the Longevity Boom

All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information.

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