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Section: Ingredients > Launches & Claims

With rice water trending on social media, Active Concepts made ACB Rice Water SF to bring scalp benefits, hair strengthening and manageability.

Active Concepts Taps into TikTok Trend with Rice Water Hair Active

Active Concepts developed ACB Rice Water SF based on the ayurvedic ingredient's, rice water's, social media popularity. The result is a hair active that provides scalp benefits and strengthening and manageability effects for hair.

Neutrogena Teams Up with TikTok-famous Dermatologists Dhaval Bhanusali and Muneeb Shah for Innovation & Outreach

The partnership with Neutrogena is a natural extension of the dermatological beauty trend, which highlights efficacy.

Popularized by dermatologist Whitney Bowe, MD, 'the classic skin cycling routine consists of a four-night schedule. Night one is exfoliation, night two is for retinoids and nights three and four are recovery nights, where you focus on hydration and barrier repair. Once you finish the cycle, you repeat the process.'

How Brands Can Tap the Skin Cycling Trend: Now Available On-demand

Having ascended over the last year, the concept continues to dominate TikTok feeds.

To create its rankings, Cosmetify cross-referenced hair care brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

2024's Top Hair Care Brands, Products & Concerns

Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

The 5-in-1 formula comprises a biobased mucin alternative derived from 'Japanese roots and plants' (konjac is often used as a plant-based mucin alternative, for example).

Byoma’s New Phyto-Mucin Glow Serum Pairs K-Beauty & Plant-Based Innovation

The non-stick skin barrier repair serum can act as a primer for makeup application and imparts the ever-popular "glass skin" effect.

Woman getting a scalp massage.

Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data

Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.

Retinol skin care products are growing in popularity by consumers, especially within the U.S. market.

Retinol Skin Care is Thriving: New Launches from Goop Beauty, Philosophy and Glow Recipe

According to a market analysis report conducted in 2023 from Grand View Research, the global retinol market for beauty products is expected to reach $1.79 billion by 2030, growing at an annual rate of 3.8%.

There is a cultural/quasi-political dimension to some beauty ingredient trends; beef tallow and seed oils are just the latest.

Seed Oils Join Beef Tallow in the Beauty Ingredient Culture Wars

Participating brands include Saturée, a skin care brand "made without PUFA-rich [polyunsaturated fatty acid] seed oils, with only stable saturated fats, and pro-metabolic active ingredients."

People are tired. Beauty brands have an opportunity to help.

Everyone's Sleep is a Mess: Beauty Brand Innovators Can Help

Tapping into scent, ingestibles and clinically effective topicals, brands have more and more opportunities to deliver multifunctional benefits that address one of the public's most persistent issues.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

The Ordinary_2024-08-14-ORD-Visual-Lifestyle-GF15

Why The Ordinary Launched its GF 15% Solution with a Side of Science

The Ordinary launched its GF 15% Solution in January in an unprecedented way: with a website dedicated to cosmetic research to break through knowledge barriers — and misconceptions such as growth factors warranting a higher price point. Here's why.

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Neom Wellbeing and Rael Beauty Launch at Ulta Beauty US: Exclusive Interview

Luxury wellness brand Neom Wellbeing and skin and personal care brand Rael Beauty launch at Ulta Beauty.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

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