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Section: Brands & Products > News

Allure Engages Beauty Users With New Video Content

Allure magazine is debuting its first-ever digital video network aimed at beauty consumers.

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Jessica Hanson Named President and General Manager of Amorepacific US

"Ms. Hanson is a strong visionary leader with excellent track record of growing beauty brands and we look forward to expanding our market share in the U.S., the world's largest market, under her leadership."

On the World Stage: California-based Beauty Brands Step Up

As emerging markets continue to increase in importance for the beauty industry, more and more small- to mid-size beauty brands are seeking out ways to stake an international presence.

It's All in the Delivery: A Case Study in Message Placement

By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.

Trade Routes: Brand Management—Consistency Breeds Success

Brand development involves integrating all elements to create a consistent message that reaches the target consumer.

Cheekbone Beauty was founded by Jenn Harper, an Anishinaabe woman from Northwest Angle #33 First Nation.

Cheekbone Beauty Celebrates Native American Heritage Month

Cheekbone Beauty has launched its Indigenous Gift Guide, which supports other Indigenous businesses and teaches more about the importance of storytelling in Indigenous cultures.

Velour Beauty Appoints Meena Zurmati as General Manager

Zurmati will oversee the day-to-day business operations to drive brand expansion and increase brand awareness through social and digital strategies.

Chris Almonte worked in the sales department at Spectra Colors for 11 years before the promotion to general manager.

Spectra Colors Promotes Chris Almonte to General Manager

Chris Almonte worked in the sales department at Spectra Colors for 11 years before the promotion to general manager.

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Fashionable Faith: Cupcakes and Jesus Brings Beauty with a Message

A new cosmetics line has been launched by Family Christian to encourage young girls to be positive and inspire Christian values.

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Alexandra Papazian Named General Manager of Laura Mercier

Papazian comes to Shiseido Americas with 15 years of experience with L’Oréal where she worked with luxury beauty brands including Giorgio Armani, Yves Saint Laurent, Viktor & Rolf and Shu Uemura.

HBA Announces Finalists for the International Package Design Awards

Finalists chosen from list of 200 entries; award presentation to take place September 15 on the HBA show floor.

Hispanic Women Want Beauty Marketers to Speak Their Language

Mintel reports that Hispanic women feel underrepresented in the beauty and personal care aisle; 81% of Latinas surveyed would like more products with bilingual packaging.

Instagram the New Destination for Engaged Digital Beauty Marketing?

According to social media marketing company Zuum, industry-wide, 77% of all social content engagements are happening on Instagram. Facebook garners 27%.

Bill Graham Named Beiersdorf President, General Manager in U.S.

Effective immediately, Graham will be responsible for the strategic direction, growth and success of the Beiersdorf Inc. U.S. affiliate.

Engaged, Informed Consumers to Be a Major 2013 Shopping Trend

“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.

How do you empower informed consumers, especially when they have so many options?

3 Ways to Empower and Engage with Today’s Informed + Connected Beauty Consumer

How do you empower these informed consumers, especially when they have so many options?

CEW president Carlotta Jacobson tests products at the 2011 CEW Beauty Product Demo.

CEW Stages 2011 Beauty Awards Product Demo

The 2011 CEW Beauty Award Product Demonstration featured more than 600 new products from 350 beauty brands competing for a spot as a finalist.

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The Body Shop Encourages Global Ban on Animal Testing

"The Body Shop passionately believes that no animal should be harmed in the name of cosmetics and that animal testing on products and ingredients is outdated, cruel and unnecessary."

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