Cupcakes and Jesus is a brand of apparel, jewelry, cosmetics, backpack accessories and notepads designed by Family Christian. This line is meant to encourage and empower young girls and tweens by reinforcing spiritual messages of Christianity.
The cosmetics portion of line offers a three pack of lip balm pods, a six-piece nail polish kit including colors like green, blue, light pink, lavender, teal and hot pink, and a six-pack lip balm set including vanilla icing, cherry vanilla, berry frost, frosted donut, tropical punch and citrus flavors.
According to Common Sense Media, kids begin to develop concerns about their body images as early as the age of five. Cupcakes and Jesus products provide young girls with encouragement from Bible passages, including the Song of Soloman 4:7 (“You are altogether beautiful my love; there is no flaw in you”). The Family Christian line also encourages girls to celebrate all beauty and provides a reminder that Jesus is by their side throughout life.
“The Cupcakes and Jesus line is all about empowering girls and offering them reminders and messaging that honor the true value of every girl,” said Donna Hunter, senior vice president and chief merchandising officer. “When young girls feel powerful, they make positive choices and do positive things for others. Cupcakes and Jesus products are designed to encourage girls as they grow, while giving them fashionable accessory options to utilize in their everyday life.”