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Type: Article

Section: Brands & Products > News

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Age Doesn’t Tell the Whole Story

From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Toxicology in the Age of Twitter

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

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Beauty Consumers of Every Age

A close-up examination of the habits and attitudes of millennials, Gen Xers and baby boomers; part 1 of a 4-part series.

Creating a Prestige Experience in the Digital Age

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

The Age of Antiaging—A 360-degree View

An exclusive look into how women view antiaging and what it means to your brand.

Sustainable Fragrances 2011: the Age of Transparency

From field to store shelf, the fragrance industry faces ongoing ingredient sourcing and disclosure challenges, leading to ramifications for the scented components of beauty brands, and particularly those seeking more green aspects.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics

All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...

NYFW attendees tried on virtual makeup looks from fashion designers by using the Perfect365 app.

Survey: How Millennials Purchase Makeup in the Digital Age

The power of influencers, the enduring appeal of brick-and-mortar shopping and the importance of tutorials.

New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda

The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.

Retail Engagement

In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.

The PRP Gel treatment begins with a blood draw from the patient’s arm. Cellenis’ technology neutralizes the pH of patients’ blood and eliminates any component that could be inflammatory

Skin Pharm Launches PRP Gel: The All-Natural Injectable for Volumizing and Rejuvenating Skin

Skin Pharm launched its PRP gel, an all-natural injectable using Cellenis’ PRP technology, that acts as a natural volumizer, rather than a filler.

Next Phase, New Wave, Dance Craze, Anyways ...

When is the right time to forsake the proven for the new? And what is the full extent of brand heritage and its ongoing value in connecting with consumers? What are the indicators that a brand refresh, updated packaging, new ingredients, new campaigns, etc., are needed for the continued viability of the brand?

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5 Things to Know About the Future of AR Beauty

Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.

Refining the Message

What message is your beauty brand sending, and how do you get it to say what you want it to say?

The Rules of Engagement

Retail is the final touch point for beauty brands and consumers, and it can make or a break a sale. But with e-commerce and continually progressing technology, the retail environment's evolution is fast—and requires smart strategies from the brands on the shelves.

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