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Section: Brands & Products > News
News
The Emotional Engagement Factor
3 ways to communicate beauty benefits on social media.
News
To Derm or Not to Derm?
Adopting a dermatologist affiliation for a brand is a smart strategy that will garner instant consumer interest and appeal.
Ingredients
Dr. Pimple Popper Squeezes Viral Marketing Into Esthetics
Although she is better known as Dr. Pimple Popper, Sandra Lee, M.D., uses her skills as a dermatologist to share videos on social media of blackhead extractions and cyst removals to market and build her brand. Read more for an exclusive interview with the "pimple popper" herself.
Digital/E-commerce
The Next Normal: How Commerce is Changing into Connectivity
In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.
News
The Beauty Metaverse: Virtual Worlds Through Digital Innovation
Brand experiences have evolved, with consumers themselves helping to create new brand worlds by becoming players in the stories. This new collaborative Beauty Metaverse is ready for someone to take the next quantum leap.
News
Innovation is Beautiful: The 2017 Global Cosmetic Industry Editorial Calendar
How you can share your inspiration and insights with a global audience of beauty and personal care professionals.
Event Coverage
Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!
Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.
Event Coverage
CEW(UK) Announces Finalists for Members' Achievers Awards 2013
Four to be honored at the CEW(UK) 2013 Achiever Awards in November 2013.
Packaging
New Partners, Brand Development, and More Beauty Packaging Launches and News for Late September 2013
News from Inoac, Topline, Albea, Fusion Packaging, Aptar Beauty + Home, Quadpack and much more.
Regulatory
New Presence in Brazil, Sustainable Beads, and More Beauty Ingredient News and Launches for Early May 2014
News from Indena, Symrise, Clariant, Beraca, Innospec, Gattefossé and more, as well as launches from Desert Whale Jojoba Company, AkzoNobel and CareSil.
News
Not Just a Pretty Face: The Power of a Celebrity Endorsement
Celebrities go beyond the traditional spokesperson role to develop the brand and connect with consumers.
News
Pretty Revenue Picture Ahead for Beauty Brands That Target Latinas
The U.S. Hispanic population is growing rapidly, and Latinas are willing to spend on the “right” beauty products. They also want to hear from beauty brands—they’re ready to connect.
Consumers & Markets
Booming Brazil
Brazil is continuing to make its case as a powerhouse for the beauty industry, with new trends, ingredients and ideas continuing to filter through.
Event Coverage
CEW Looks at the Luxury Landscape
CEW panelists from LVMH and Fresh weight in on the outlook for the luxury beauty market, as well as what the upcoming holidays hold in store for the industry.
News
How to Become a Culture-Focused Beauty Brand
How Fenty, SK-II, Glossier and others elevated their presence through authenticity.
News
How to Build Your Beauty Dream Team
Who, how and when to hire; Part 1 of a 3-part series.
News
Transforming Inspiration into SKUs
Inspiration for a product or brand is only a starting point. The hard work and heavy lifting that follows makes the difference between the good idea that tanks and the good idea that turns into a successful business.
News
Cosmoprof North America Announces Beatique Sampling Participants
Twenty beauty brands will participate in the new beauty sampling program available at Cosmoprof North America for 2013.
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