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Section: Brands & Products > News

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

From digitized product development tools to a laser focus on efficacy to an appreciation for minimalism and emotional well-being, brands have more tools than ever at their fingertips to succeed in beauty in 2024 and beyond.

8 Rules for Beauty Innovation in 2024 & Beyond

With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.

The Mystique of Mainstream Middle Eastern Beauty

A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.

CEW Announces Finalists for the 2014 CEW Insiders' Choice Beauty Awards

Learn the finalists for the 2014 CEW Insiders' Choice Beauty Awards.

The Seven Deadly Sins of Beauty Brand Storytelling

Don’t jeopardize the story of your beauty brand—avoid these seven storytelling pitfalls.

Getting the Most from Your Sampling Subscription Partnership

With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.

Building a Cult Brand in a Pandemic-stricken Influencer Economy

Key metrics that can help brands build meaningful relationships during a global crisis.

Value(s): The New Luxury

A new set of ideals—not pricepoint—are redefining premium and prestige beauty.

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Beauty is Her Beat

Inside the hearts and minds of the beauty enthusiast.

How Research Helps Brands Sell More, Avoid Catastrophes and Win Hearts

Custom research can be a window into your target consumers’ worlds.

Implementing the Principles of Sustainability in a Natural Cosmetic Ingredient

Sustainability is an issue that all businesses need to address, regardless of the nature of their business or size.

Future Perfect

Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.

Lighten Up!

A color preview for spring and summer 2013.

The Link is the Thing: Determining a Cohesive Packaging Strategy

Beauty packaging acts as an advertisement for the product inside, and creating a signature packaging look across products can help with consumer focus and brand loyalty.

Ingrid Jackel, CEO and chairwoman of Physicians Formula.

The Pursuit of Wow

Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.

Leading Luxury

Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.

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6 Ways Social Media Builds Beauty Brands

Social media is an invaluable tool for supporting the backbone of beauty branding and marketing—visuals, conversations, communication, education and trust.

The Glamorous Side of Mud

Sexy messaging and killer claims help make Hollywood superstar beauty brand Glamglow sizzle.

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