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Section: Brands & Products > News

The 5α Juniper Scalp Purifying Liquid Shampoo formulation features 2% glycyrrhetinic acid complex, an herbal-based steroid clinically proven to alleviate bacterial and fungal dysbiosis on the scalp.

Aromase’s 5α Juniper Scalp Purifying Liquid Shampoo Treats Scalp Health

The liquid scalp detox treatment acts as a pre-cleanse step to foster a healthy scalp ecosystem and treat scalp buildup and more serious scalp issues.

The HyperCorrect Intense Fading Cream features 5% cysteamine, an antioxidant that has shown significant efficacy in treating hyperpigmentation, according to Urban Skin Rx.

Urban Skin Rx Debuts HyperCorrect Intense Fading Cream

The HyperCorrect Intense Fading Cream is a pre-cleanse treatment formulated with 5% cysteamine to diminish the appearance of stubborn hyperpigmentation.

The IRL Filter Foundation features a comfortable, breathable formula that delivers a soft matte finish.

Makeup Revolution Releases IRL Filter Foundation

Makeup Revolution launched its IRL Filter Foundation and a complementary marketing campaign to help consumers build confidence and refrain from using filters on social media.

Skin Proud's new Twitter chatbot promotes positivity, self-care and skin happiness.

Skin Proud Launches Skin Positive Twitter Bot

The Twitter bot will spend two weeks targeting any Twitter posts that use negative words about skin care and skin stress to provide tips and advice.

[Update] Hyram Yarbro x The Inkey List Launch Selfless by Hyram

The brand has unveiled its full product range.

Boost Lab's seven skin care serums for targeted issues.

Boost Lab Partners with Adore Beauty

The partnership comes less than six months of being on the market for Boost Lab.

Prima is set to debut at Sephora as the retailer unveils new CBD standards.

Sephora Unveils New CBD Standards with Prima Partnership

Prima's national retail partnership with Sephora is beginning with availability on Sephora.com and will eventually include more than 280 store locations, beginning in May 2020.

'As a Black dermatologist, I understand the unique skin care needs and cultural challenges faced by people of color,' Boakye explains. 'Representation in dermatology is essential to provide culturally competent care and address the specific concerns of diverse skin tones.'

Dr. Naana Boakye Skin Care Understands Melanin-rich Skin

A 2023 report on the U.S. medical industry noted that, "Currently, only three percent of dermatologists identify as Black, far less than the population proportion of Black individuals (13%)."

Grabity Hair Lifting Shot

K-Beauty's Grabity Anti-hair Loss Brand Hits Europe

This follows the brand's January 2025 premiere at CES Las Vegas, where the product launch showcased the company's expertise in polyphenol-based formulations.

Lys Beauty, Dr. Jart+ and Bevel.

Bevel, Dr. Jart+, LYS Beauty Announce Retail Expansions

LYS Beauty will be sold online at Sephora, Bevel can be found online and in-store through Walmart, and Dr. Jart+ is now available at U.K. Boots retail stores.

Algenist Listens to Consumers, Adds New Pump to Genius Liquid Collagen

The formulation is a vegan serum that combines plant-based Active Vegan Collagen, Alguronic Acid and Microalgae Oil to improve the appearance of skin firmness, reduce the appearance of lines and wrinkles, and smooth, hydrate restore bounce to the skin.

The packaging features a luxurious pottery finish with gold connections that evoke the gold silk sericin.

SK-II's LXP Craftsmanship Series Superpowers its Pitera Tech for Rejuvenated Skin

The highly concentrated Pitera is developed via a condensing process that is said to involve no direct application of heat to preserve the material's key benefits.

Vice & Virtue Launches ‘Endocrine Conscious’ Skin Care

Vice & Virtue enters the skin care market with products that are designed to be gentle, addressing various skin concerns without compromising skin health.

Grabity Hair Lifting Anti-hair loss shampoos.jpg

South Korea's Polyphenol Factory Unveils Grabity Anti-Hair Loss Brand at CES 2025

Polyphenol Factory, a South Korean startup led by Hae-Shin Lee, Ph.D., launched its Grabity anti-hair loss line at CES 2025 in Las Vegas. Based on a polyphenol-based complex, the line fortifies hair by forming a protective layer on damaged cuticles.

Cetaphil's Sheer Mineral Sunscreen collection.

Cetaphil Educates on Sun Safety, Debuts Sun Care Line

During May, Cetaphil is bringing sun protection awareness and education to the market with a dermatologist-led campaign. Alongside this, the company debuted its first sun care line, Sheer Mineral Sunscreen.

Cetaphil's reformulated Daily Facial Cleanser, Gentle Skin Cleanser, Moisturizing Cream, Moisturizing Lotion and Advanced Relief Lotion.

Cetaphil Reformulates, Expands into New Categories

The new formulas are reportedly readily biodegradable; additional products will be reformulated in the future, per the brand.

CeraVe Launches Makeup Remover, Cleansing Balm and Eye Cream

CeraVe bulked up its growing skin care portfolio with new products that are designed to be gentle yet effective for all skin types.

The Scalp and Hair DK Essence and Power Eyelash Serum are infused with medical-grade QuSome, which improves the efficacy of active ingredients by penetrating the depths of the skin and precisely delivering them to the source of the skin’s problems.

Dr. Keller Rolls Out Power Eyelash Serum and Scalp and Hair DK Essence

Both products are infused with medical-grade QuSome, which improves the efficacy of active ingredients by penetrating the depths of the skin and precisely delivering them to the source of the skin’s problems, according to the company.

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