Cetaphil Reformulates, Expands into New Categories

Cetaphil's reformulated Daily Facial Cleanser, Gentle Skin Cleanser, Moisturizing Cream, Moisturizing Lotion and Advanced Relief Lotion.
Cetaphil's reformulated Daily Facial Cleanser, Gentle Skin Cleanser, Moisturizing Cream, Moisturizing Lotion and Advanced Relief Lotion.

Cetaphil is not only clinically backed and doctor-recommended for sensitive skin; the brand has also become an unlikely favorite among Tik Tok influencers, who are much more amendable to clinical expertise than influencers on earlier social media platforms.

Amid this rising popularity, the brand has reformulated several key products to include a blend of niacinamide (vitamin B3), panthenol (vitamin B5) and hydrating glycerin that collectively address skin irritation, roughness, tightness, dryness and weakened skin barriers.

The revamped products include:

  • Daily Facial Cleanser
  • Gentle Skin Cleanser
  • Moisturizing Cream
  • Moisturizing Lotion
  • Advanced Relief Lotion

Cetaphil is also launching 16 total new products in 2021, expanding its existing portfolio to 59 total products. This includes the previously announced sun care debut of the Sheer Mineral Collection.

The brand has also expanded into acne care with its Gentle Clear Collection. Meanwhile, it addressed dark spots and uneven skin tone with its Healthy Radiance Collection.

The new formulas are reportedly readily biodegradable; additional products will be reformulated in the future, per the brand. 

Cetaphil has also unveiled an updated logo and modernized packaging featuring color coding for specified skin types. The packaging is, "in part," recyclable at most facilities.

Other launches include:

  • Healing Ointment
  • Daily Smoothing Moisturizer for Rough & Bumpy Skin
  • Cracked Skin Repair Lotion
  • Cracked Skin Repair Balm
  • Advanced Relief Cream with Shea Butter

"As leading sensitive skin specialists with a nearly 75-year-heritage of offering consumers dermatologist-recommended products, we are dedicated to providing complete care for all sensitive skin types," said says June Risser, Vice President and General Manager of Consumer Business at Galderma. "In order to meet the needs of today's consumer while also delivering on our commitment to innovation, we made the decision to upgrade some of our original products, most of which haven't changed since they were first brought to market. It's important that we are not only meeting–but exceeding–the current standards that our consumers expect from a sensitive skincare brand, and we believe our new and improved formulas will allow us to do just that."

"I've always been able to depend on Cetaphil for my patients with sensitive skin, and with these enhanced formulas, it's clear that they have taken to heart the evolving needs of sensitive skin," said board-certified dermatologist Lian Mack, MD. "I am so excited that these iconic products now contain some of my favorite ingredients including niacinamide to improve overall skin quality and prevent environmental damage, panthenol to help skin build up a barrier against irritation and water loss and glycerin, which acts as a humectant and allows the skin to retain moisture. Together, these ingredients work harmoniously to strengthen and protect skin from dryness in the best way." 


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