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Section: Brands & Products > News

Marketing and R&D Magic: Dissimilarities Pull the Best from R&D and Marketing

It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.

Innovation—Made in New Jersey

Although its not often the first place that leaps to mind, New Jersey is a hotbed of innovation, and the beauty industry is no exception.

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Belief in a Mission: Avon Marks 125 Years

As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.

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R.A.W. Offers a Peek at L’Oréal's Sustainable Future

Inspired by hair stylists and consumers, L’Oreal has created its most sustainable products yet. And it’s just the start.

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Think Like a Shieldmaiden If You Want Your Beauty Startup to Succeed

The sexy side of starting a business usually gets all the glory, but it’s how entrepreneurs react to hardship that makes the difference between beauty success and industry failure. Every new company we start is a battle, and most of us believe we are going to win each and every one.

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

Sustainable Scents

Two top perfumers provide a guided tour of naturals producer Laboratoire Monique Rémy

High Performance, Good Business

GCI magazine recently spoke with skin care marketers about their businesses. Although their products target different, specifically defined segments of the market, there are caveats across the board—notably that today’s hyper-aware consumers expect products to perform at a high level and that the partnership between R&D and marketing is paramount in meeting this expectation.

Social Media, New Research, and More Beauty Ingredient News and Launches for Late January 2013

Learn the latest beauty ingredient news, including lash-lengthening research from Shiseido, collaborations with Evolva, natural options for skin care and body care, and beyond.

The Link is the Thing: Determining a Cohesive Packaging Strategy

Beauty packaging acts as an advertisement for the product inside, and creating a signature packaging look across products can help with consumer focus and brand loyalty.

Speaking the Language of Beauty

It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...

Building the Beauty Industry: What to Expect in M&A in 2014

While the professional skin care market and beauty devices look primed for M&A in 2014, the opportunities are really endless for companies and brands with a well-defined niche.

Leading Luxury

Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.

Coty's Camillo Pane Discusses the Beauty Giant's Future

“The beauty business no longer gives us the luxury to do things in a sequential way. Those times are gone."

A Lesson in Sustainability: Natura's Marcos Vaz

Natura’s sustainability director talks about the advantages and barriers of adopting the responsible use of biodiversity as a platform for ingredients and product development, demonstrating it is possible to achieve the perfect balance between social development and economic success.

Licensing in Color: Movie-inspired Makeup

Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.

The Mysteries of R&D, Part II: Why Do They Always Say “Not Ready Yet”?

Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.

Scent: New Frontiers in Branding

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

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