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Section: Brands & Products > News

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Think Like a Shieldmaiden If You Want Your Beauty Startup to Succeed

The sexy side of starting a business usually gets all the glory, but it’s how entrepreneurs react to hardship that makes the difference between beauty success and industry failure. Every new company we start is a battle, and most of us believe we are going to win each and every one.

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

Sustainable Scents

Two top perfumers provide a guided tour of naturals producer Laboratoire Monique Rémy

High Performance, Good Business

GCI magazine recently spoke with skin care marketers about their businesses. Although their products target different, specifically defined segments of the market, there are caveats across the board—notably that today’s hyper-aware consumers expect products to perform at a high level and that the partnership between R&D and marketing is paramount in meeting this expectation.

CEW Names Beauty Awards Finalists

The winners will be named in New York on May 17, 2013.

The Beauty of Latin America

Sustained growth in beauty in Latin America is turning the tables on traditional leading beauty markets.

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10 Things Reshaping Beauty’s Future

From Gen Z to omnichannel shopping to value-driven consumption, the beauty industry is in the process of a significant reboot.

Post-pandemic, Brand Advocacy is Everything

Data-driven strategies will help beauty companies focus on the right advocates to represent their brand and spread awareness of their products.

1 + 1 = 3

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Green is Sexy

Long-lasting, hydrating, high-tech, socially responsible and more—the market for color has brand new dimensions.

Plant Stem Cells: The Next Generation in Skin Care Technology

Plant stem cell technology can deliver antioxidant, anti-inflammatory and sebum-regulating activity to consumers.

Sample Packaging Engagement

Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.

The Changing Face of Beauty Distribution

Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.

From left, Alexandra Vegas, P&G; Graciela Eleta, Univision; and Linda Levy, Macy’s, discussed Marketing Beauty to the Hispanic Consumer.

Marketing Beauty to the Hispanic Consumer

CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.

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Live from London: Beauty’s M&A Craze

A special report from the first U.K. Beauty & Money Summit unveils the global reach of beauty’s upstarts.

Connecting the Intangible to the Tangible

Interwoven with memory, emotions, biology, prestige, identity, nature and more basic human connection points, scent can carry a significant weight in beauty products.

Stop Collecting Underpants and Start Making Money!

Without a plan—and a strong adherence to that plan—profit might never be in the future for your beauty brand.

Color Talk—Connecting With Consumers at Shelf

What color says about a brand and how deep its influence runs at shelf.

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