Search Global Cosmetic Industry: Page 70

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Section: Brands & Products > News

The Imperative Relevance of Ethnic Hair Care

Those groups traditionally dubbed “ethnic” in the U.S.—primarily African-Americans and Hispanics—are a force growing quickly in the hair care market.

The Future of Cosmetics—There's an App for That

The revolutionary changes in communication were not created by the beauty industry, but they have transformed it more than any new raw material or formulation ever will.

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Skin Imaging

The ability to produce before-and-after images with modern skin imaging tools is a tremendous marketing tool, and, in use on a cosmetic counter, certainly motivates the sales of treatment regimens.

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Indie Beauty’s Authentic Revolution

Indie founders and retail experts on consumers’ thirst for authenticity, the role of founder stories and the market’s desire for uniqueness.

Illuminating Natural Beauty

The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.

Scent: New Frontiers in Branding

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

New at in-cosmetics, Aloe Processing, Distribution Deals, and More Beauty Ingredient News and Launches for Early April 2013

Learn about the latest beauty ingredients set to launch at in-cosmetics, as well as new distribution deals, ingredient innovations and developments, and much more

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4 Ways to Organize Your Brand around the User Experience

User benefits, scent and ingredients, regimen steps, and blends and combinations.

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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.

Feeding Her Insatiable Appetite for Nail Polish

An inside look at the 2014 PinkReport, “Nailed: The Allure of Color.”

Beauty Typography: A Window Into Brand Personality

The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.

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Beauty with a Twist

In a made-for-TV meeting just over two years ago, beauty industry veterans Beth Ann Catalano and Tina Hedges found each other—business partners with complementary skills and a shared passion for serving the customer.

Marketing Matters: Changes Bring Opportunities

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

The Mystique of Mainstream Middle Eastern Beauty

A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.

CEW Announces Finalists for the 2014 CEW Insiders' Choice Beauty Awards

Learn the finalists for the 2014 CEW Insiders' Choice Beauty Awards.

The Seven Deadly Sins of Beauty Brand Storytelling

Don’t jeopardize the story of your beauty brand—avoid these seven storytelling pitfalls.

How Research Helps Brands Sell More, Avoid Catastrophes and Win Hearts

Custom research can be a window into your target consumers’ worlds.

Future Perfect

Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.

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