Search Global Cosmetic Industry

e.l.f. cosmetics collection featuring pink lip gloss, burgundy nail polish, and hydrating cream on gradient background

e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing

If e.l.f. can sustain that trajectory while converting its broader portfolio into operating leverage, the company will have moved into a new phase.

Two young women pose with a person in a dark bigfoot costume with raised arms in a lush forest setting.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion

Two white spray bottles labeled 'Original Product' and 'Product Dupe' side by side on dark surface

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

Smiling woman holding Venus razor package with Team USA Olympic branding

Ulta Beauty Formalizes Its Playbook as Beauty-Sports Partnerships Go Pro

The strategy reflects a broader recalibration underway across beauty: sports partnerships are no longer about visibility alone.

Model with vibrant orange eyeshadow holding a red perfume bottle against orange background

Megadeals, Fragrance Frenzies and the Gen Z Wallet: Your 2026 Beauty M&A Playbook

Alexandre Terseleer, a partner at Kearney, unpacks the latest beauty M&A trends.

Three smiling young women in colorful tops embracing against bright orange background

The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?

Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.

Makeup artist arranging cosmetic products on shelves with foundation and lipstick tubes

e.l.f. Beauty's Three Months Sales at $343.9 Million, Projected 18-20% Increase in 2026

e.l.f. Beauty has released its Q2 results for three and six months ended September 30, 2025, totaling $343.9 million for the first three months.

Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.

US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.

New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

Adobe Stock 298873968

Gen Z Teens Are Spending More on Beauty

Results from Piper Sandler's 48th Annual "Taking Stock With Teens" reflect a growing increase in spending among American Gen Z consumers.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

@PopSugarBeauty/ via Facebook.com

These are the Winners of the Inaugural Popsugar Power Your Beauty Awards

The awards recognize the “best additions to the beauty landscape in the calendar year,” with the 14 categories matching winners to interests and personality types.

Influenster has identified the hottest brands of 2016.

Social Media's 2016 Favorite Cosmetic, Skin Care, Hair Care, Grooming and Fragrance Brands

Influenster releases the tally of some 200,000 votes.

Kline Predicts Beauty Brands Primed for Acquisition

As M&A picks back up in the beauty world, market researcher Kline & Company points to targets it sees as acquisition opportunities.

Kline Highlights Key Drivers of US Beauty Market

Hair care and products targeted at men are helping buoy the beauty and personal care market in the U.S., according to Kline & Company.