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Section: Brands & Products > Hair Care

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

Roux Profile: Innovation Leads to Longevity

Roux is celebrating 75 years of innovation in the hair color market.

The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.

Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity

The release of the technology comes amid a boom in scalp care and hair wellness.

By decoding the hallmarks of aging, L'Oreal believes it can usher in a new era of beauty, one that focuses on root causes.

L'Oreal Previews the Future of Skin and Hair Longevity

From emerging diagnostics and ingredients to new launches, the beauty giant offers a view of beauty's future.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

Ahead of its Q4 2024 results, Olaplex is announcing a significant pivot toward total hair health.

Olaplex Pivots Toward Total Hair Health & Introduces No.0.5 Scalp Longevity Treatment

Of the brand transformation, Amanda Baldwin, CEO of Olaplex, said, "From day one, Olaplex has built bonds and broken barriers. This new chapter is about living up to the extraordinary innovation that has always defined us."

One 'n Only One Shot Bond Repair can be added to any hair color or lightener or perm solution.

One ‘n Only Introduces One Shot Bond Repair

The One Shot Bond Repair is designed to treat colored hair to preserve its vibrancy and longevity.

NYSCC's Suppliers' Day 2025 event will once again feature its Indie Pavilion (booth 2319), 'dedicated to highlighting new to market indie beauty brands that have novel ingredients, formulations and unique concepts,' according to the organization.

14 Brands Coming to NYSCC's Suppliers' Day Indie Pavilion [Preview]

Graydon Skincare "is a multifunctional face and body care brand uniting nature and biotech innovation to promote skin longevity," offering products such as a mineral mist and aloe milk cleanser.

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Salvona's MultiSal Menthol Triggers Cool, Refreshing Effects for Skin, Hair and Other Applications

This encapsulated form of pure menthol demonstrates enhanced stability, longevity and efficiency for cosmetics, skin care, hair care and many other applications.

A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.

Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...

This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.

Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations to address dry and damaged hair, including chemically-treated and mechanically damaged hair, as well as fragile hair types such as textured, aged or gray hair.

Preventative Hair Care Has Arrived: Croda Beauty’s FibraShield C

Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations.

Ecoslay is debuting multi-use mason jars and paper refill pouches to reduce plastic usage in its hair care lines.

Ecoslay Debuts Eco-conscious Packaging

Ecoslay is debuting multi-use mason jars and paper refill pouches to reduce plastic usage in its hair care lines.

Olaplex Unveils Mixed Q1 Results Amid Strategic Pivot Toward Total Hair Health

Specialty retail, which comprises the brand's largest channel, increased 12.0% in the first quarter to $38.6 million, while professional decreased 10.9% to $34.5 million and direct-to-consumer decreased 7.2% to $23.9 million.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Croda's Cystine Hair Smoothing System is a process that straightens many types of hair, from fine to coarse and also delivers protecting, restructuring and conditioning components.

Mild, Gentle Hair Straightening

In response to consumer concerns about the safety of hair-straightening treatments and the subsequent Cosmetic Ingredient Review Expert Panel conclusion that formaldehyde and methylene glycol, as present in hair- straightening products, are unsafe under present conditions of use, Croda has developed a hair-smoothing system that contains no added formaldehyde or methylene glycol, no animal-derived ingredients and is proven to be less damaging than other chemical services.

The regimens include a curation of high-performance treatment-based products developed by OurX.

OurX Debuts Personalized Platform for Textured Hair Consumer

Users will access OurX initially through its web-based app on ourx.co, and go through an in-depth assessment which collects data on everything from their hair and scalp attributes to their lifestyle and preferences.

Beauty's thought leaders will be taking the Beauty Accelerate Los Angeles stage March 6-7, 2023, including marketing, R&D, data and retail experts from Goop, K18, Dermalogica/Unilever, Credo, Summer Fridays, Selfmade, Circana, AbbVie, Spate and more.

📢Goop, K18, Dermalogica, Credo, Summer Fridays, Selfmade, AbbVie & More Coming to Beauty Accelerate 2024

Hot topics include regenerative skin care, digitized product development, hair health breakthroughs, natural actives, beauty retail 2024-2025, inclusive innovation and much, much more. LIVE and in-person only!

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