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74 Results
Section: Brands & Products > Color Cosmetics
Consumers & Markets
Age Doesn’t Tell the Whole Story
From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.
News
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
Color Cosmetics
White Out Dark Spots
The White Lucent OnMakeup Spot Correcting Serum Broad Spectrum is a tinted concealer that targets dark spots to even skin tone for a bright and beautiful appearance.
Regulatory
For the Ages: Ingredients Targeted to Different Generations
Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.
News
Shiseido-MatchCo Herald "A New Age of Personalization and A.I. for Beauty"
Shiseido has purchased the company in order to deliver customized beauty at scale, while enhancing direct marketing and consumer insights.
Brands & Products
10 Things to Know About the Eyelash Enhancing Agents Market
According Fact.MR’s report “Eyelashes Enhancing Agents Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2027,” the next few years are looking strong for eyelash enhancing agents.
Color Cosmetics
e.l.f. Launches "Beauty At All Ages 2014" Model Search
This year's contest will once again feature YouTube beauty guru Megan Parken, of the MeganHeartsMakeup channel, along with model and beauty guru Cassandra Bankson, of the DiamondsandHeels14 channel, as special hosts.
Color Cosmetics
MANA Unveils Augmented Reality & Age Well Collections
The Age Well Collection features the company's proprietary Age Well blend of natural actives paired with a 3D matrix delivery system.
Color Cosmetics
All in the Family: 29 Cosmetics Launches Grape Seed Age Protection
Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...
Skin Care
What's My Age Again? Attitudes Towards Aging Impact Health, Wellbeing
The study, titled "That Age Old Question," examines the ways in which attitudes towards aging can impact health and wellbeing. In its findings, the beauty industry was among the most “persistent” in using language that “trivialize, vilify or catastrophize the aging process.”
Skin Care
New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda
The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.
Skin Care
The 2025-2026 Innovation Agenda:
Beauty Accelerate
Topic and Speaker Program Revealed
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.
Skin Care
Global Facial Skin Care and Makeup Market to Reach $182,649 M by 2027
The market is set to exhibit a CAGR of 4.5% during the forecast period of 2020 to 2027.
Launches & Claims
Imerys Introduces ImerCare SunTouch Perlite-based Sensory Agent for SPF Cosmetics
The natural alternative to synthetic sensory agents is designed to deliver a velvety, matte finish while maintaining SPF efficacy.
Event Coverage
Bobbi Brown’s
Living Beauty
Bobbi Brown, makeup artist and CEO of her eponymous company, autographed copies of her new book,
Bobbi Brown Living Beauty
, at a signing and reception at New York’s Saks Fifth Avenue...
Color Cosmetics
Italian Consumers Looking for Makeup with Anti-aging Benefits
Italian consumers need makeup to cover age-related skin impurities, according to a recent report by Canadean. The report finds that 19.4% of makeup consumption in Italy is driven by anti-aging needs.
Regulatory
Growth Projected for Cosmetic Chemicals With Botanicals and Emollients Leading the Pack
A report by Freedonia Group Inc. has projected demand for cosmetic chemicals in the United States to grow 4.9% annually to reach $9.4 billion in 2016.
Cosmetic & Toiletry Chemicals to 2016
found that botanical extracts will lead the growth, and that emollients and moisturizers will be the fastest-growing chemicals by function.
Color Cosmetics
Accessories, Innovation Help Heat Up Nail Care
From artificial nail stylings to new ways to decorate and bedazzle nails, the nail care segment of the beauty industry continues to see a boom.
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