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15 Results
Type: Article
Section: Brands & Products > Color Cosmetics
Consumers & Markets
Age Doesn’t Tell the Whole Story
From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.
News
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
Regulatory
For the Ages: Ingredients Targeted to Different Generations
Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.
Color Cosmetics
All in the Family: 29 Cosmetics Launches Grape Seed Age Protection
Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...
Skin Care
New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda
The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.
Event Coverage
Bobbi Brown’s
Living Beauty
Bobbi Brown, makeup artist and CEO of her eponymous company, autographed copies of her new book,
Bobbi Brown Living Beauty
, at a signing and reception at New York’s Saks Fifth Avenue...
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
Regulatory
The Perfect Marriage
Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.
Packaging
The Total Sensory Package
Create a unique sensory experience with distinctive packaging.
Color Cosmetics
[Exclusive L’Oréal Q&A] Formulating for the 55+ Woman
The products have been meticulously designed and formulated for the 55+ woman: not to alienate her from the market, but to embrace her and bring her in if she wants to use makeup.
Consumers & Markets
Beauty 2018-2020: Don’t Fear the Disruption
How industry growth is playing out across makeup, skin care, hair care and fragrance, as reported during the CEW's “State of the Beauty Industry Report 2018-2019."
News
It's All in the Delivery: A Case Study in Message Placement
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Sun Care
The Sunification of Beauty: Top Innovation Opportunities for 2024-2025
New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.
Hair Care
Chasing Tomorrow’s Beauty Trends
Track down some of the hottest niche beauty brands in hair and skin care, and learn the trends that are helping them get noticed.
News
The State of Beauty: 2021 & Beyond
Part 1: 2020—What Happened? | Part 2. Fewer Launches, More Growth | Part 3. New Retail Reality | Part 4. Skin Care: Targeted Growth | Part 5. Makeup: Nails Dominate | Part 6. Fragrance: Surprising Resilience | Part 7. Hair Care’s Self-care Moment | Part 8. Beauty’s Growth Drivers | Part 9. China’s Beauty Ascendancy | Part 10. What’s Next for Beauty?
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