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Section: Brands & Products > Devices/Tech
SuperOrdinary's China live streaming sales exceed $500 million to date with more than 1.1 million product orders.
SuperOrdinary Launches US TikTok Shop Service
As part of the launch, SuperOrdinary is partnering with brands including Milk Makeup, Babor, Byrd Hair, and Never Have I Ever. This new initiative gives these brands and others a single-partner solution for TikTok Shop.
Nov 18th, 2024
'The pace and sheer amount of trends on TikTok can be overwhelming and this often leads brands to confuse something that is ‘trending’ for a ‘trend,'' says Clare Varga, director of beauty at WGSN. 'Because WGSN forecasts trends rather than track them, and can contextualize them within macro trends, we’re able to distinguish between the two and cut out the noise and identify the trends that matter.'
WGSN's TikTok Analytics Platform Sorts Out the Social Media Chaos
WGSN believes that trends on TikTok aren't as ephemeral and out-of-the-blue as they may seem. Often, they signal a broader movement in the culture.
Apr 10th, 2024
Influencer speaking to phone with ring light.
These Are the Top 15 TikTok Shops in Beauty
Revenue trends, top-selling products and more are revealed in Charm.IO's latest report.
Oct 16th, 2024
Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.
5 Top-selling Beauty & Wellness Categories on TikTok Shop
NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.
Nov 15th, 2023
TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.
Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands
Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.
Jan 24th, 2025
Cecilia Gates, CEO, GATES Creative Agency
How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative
Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.
Apr 22nd, 2025
NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Feb 17th, 2025
“Today, founding a beauty brand takes more than traditional business acumen; it's about crafting narratives, building communities, and shaping not just trends but also broader conversations and movements,' said Shana Randhava, senior vice president, New Incubation Ventures.
The Estée Lauder Companies' New Incubation Ventures Celebrates Brand Storytellers & Community Builders with TikTok
Under The Catalysts program, applicants will have the chance to win up to $250K in financial backing as well as mentorship and project assistance; applications are open until August 4, 2024 at 11:59 p.m. Eastern time.
Jun 26th, 2024
The BoldHue device can dispense 'a week’s worth of your perfect match in minutes' while minimizing overall cost and packaging/product waste.
BoldHue Nabs $3.37M in New Funding to Launch TikTok-viral Personalized Foundation Device
By personalizing foundation, BoldHue seeks to boost skin color inclusivity. "No more scouring foundations in Sephora and settling for a subpar duplicate," an official announcement boasts.
Jul 2nd, 2024
Recently, researchers found that weekly treatment with red and blue LED lights was sufficient to address acne.
Red Light Skin Care Consumer Interest on the Rise
According to Trendalytics, Solawave dominates the consumer-side conversation, generating more than 500K views on TikTok.
Jan 11th, 2023
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Earlier this year, razor brand Nimbi embraced unconventional marketing by using platforms like OnlyFans to share educational shaving content.
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Jul 30th, 2025
CRE-AR is tailored for digital cosmetic companies, marketing firms and businesses within the beauty industry.
Alijas Debuts Cosmetic AR Filter Marketing Services in US
Brands can create personalized and inclusive AR filters that cater to a wide spectrum of skin tones, facial features and beauty styles.
Dec 21st, 2023
Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.
Beauty’s Augmented Reality Future
The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.
Aug 12th, 2024
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